Not All Blogs & Vlogs Are Created Equal

Lead Story »

Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

Read the full story »
Home » Archive by Tags

Articles tagged with: zappos

Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy?

06/05/2010 – 6:09 AM |
Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy?

In the past two weeks, Zappos.com has had a stream of online attention due to a pricing mistake on its new discount site, 6pm.com.
From midnight to 6 a.m. on Friday, May 21st, the majority of items listed on the site — which typically sells products at discounts of up to 70 percent off — had …

Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division

04/09/2010 – 11:51 AM |
Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division

Nevada-based Zappos.com aims to expand its digital market share of online cosmetics, fragrances and hygiene product sales.
Cassandra Lappe, Zappos.com Inc.’s beauty buyer, told WWD, “The vision is in five years to have a Bobbi Brown, MAC, Dior and Chanel. Zappos.com thinks there is a lot of room for growth.”
“People don’t think of Zappos as a …

What’s Turning In The Fashion Universe

07/21/2009 – 4:28 PM | One Comment

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in Twitter “Sex Tape” or Just P. Diddy? – Alexia Tsotsis
Espree Devora: Zappos & Zappos Live: The Secret’s in the Sauce. – Did you know that …

Twitter, the #140conf, Tidbits & Morsels

06/28/2009 – 11:06 PM |

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

10 Steps To Building A Social Brand

05/05/2009 – 10:01 PM | 6 Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

The Future of Fashion

04/27/2009 – 5:11 PM |

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the the Prêt-à-Porter (Feb. 2009 show) and The Future of Fashion. I love her personal, connective writing style, how she uses her own experiences as examples …

Tickle Me Tuesday: The Bra That Cosabella Built

04/14/2009 – 2:59 AM |

Tickle Me Tuesdays has become my favorite topic to write about. I feel it’s fitting to put it under “Retail Therapy” as well. I know there are hundreds of blogs about fashion, style and clothing – Tuesdays are my contribution. This Tuesday is dedicated to one of the most amazing bras I’ve ever purchased.
As a …