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Articles tagged with: zappos

Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy?

06/05/2010 – 6:09 AM | 647 views
Zappos 6PM, $1.6 Million Mistake or Viral Marketing Ploy?

In the past two weeks, Zappos.com has had a stream of online attention due to a pricing mistake on its new discount site, 6pm.com.
From midnight to 6 a.m. on Friday, …

Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division

04/09/2010 – 11:51 AM | 1,111 views
Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division

Nevada-based Zappos.com aims to expand its digital market share of online cosmetics, fragrances and hygiene product sales.
Cassandra Lappe, Zappos.com Inc.’s beauty buyer, told WWD, “The vision is in five years …

What’s Turning In The Fashion Universe

07/21/2009 – 4:28 PM | One Comment | 321 views

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in …

Twitter, the #140conf, Tidbits & Morsels

06/28/2009 – 11:06 PM | 529 views

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

10 Steps To Building A Social Brand

05/05/2009 – 10:01 PM | 6 Comments | 2,250 views

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

The Future of Fashion

04/27/2009 – 5:11 PM | 220 views

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the …

Tickle Me Tuesday: The Bra That Cosabella Built

04/14/2009 – 2:59 AM | 624 views

Tickle Me Tuesdays has become my favorite topic to write about. I feel it’s fitting to put it under “Retail Therapy” as well. I know there are hundreds of blogs …

The Piperlime Experience

03/12/2009 – 9:39 PM | One Comment | 813 views

Piperlime offers an amazing customer purchase experience through customer service, premium packaging and personalized, targeted marketing strategies.