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FMMTV Vol. 1: Video To Watch This Week

Net-A-Porter: Erin Wasson on Individuality
What do you get when you cross supermodel Erin Wasson with Zadig & Voltaire? An achingly hip capsule collection built for the lifestyle of every California girl. Wasson says, “It’s okay to be the least dressed, yet most comfortable, woman in the room.” Her message: Don’t follow fashion, have your own style. It’s …

Burberry Partners with Twitter creating first ever ‘TWEETWALK’ Show

Burberry isn’t the only fashion brand taking a holistic,  cross-platform marketing approach to its online marketing.   The lifestyle brand is now the first luxury brand to partner with Twitter in order to create an international, online “tweetwalk” show from London. The event also leverages Facebook, Chinese social networks Sina and Youku, Instagram, YouTube and an on demand …

Weekend Escape: Hermes Voyage d’Hermes Perfume Video

Hermes, a horse and a dove. Thirty-nine seconds of artistic video bliss that make us want to plan a wildly liberating weekend escape…and buy Hermes Voyage d’Hermes perfume.

View more Hermes videos on the Hermes YouTube channel.

The Making Of The New Rachel Roy “Girl’s Night Out” Video

We’ve been keeping an eye on Rachel Roy for awhile now–not only for the brand’s fabulous fashions, but also for its innovative marketing techniques.
Rachel Roy’s newest ad campaign does not disappoint, with pretty clothes and a creative presentation. Watch this “making of” video to see how the cut-out characters and sets are brought to …

The Outnet Unveils Site Redesign

The Outnet Yesterday:

We never had a problem with The Outnet, a chic ecommerce site that offers luxury names at discount prices. The site was easy to navigate and looked pretty fresh, with a light gray background, pops of color in its banners and cheeky sayings like “chiconomics.” Just what we’d expect from the …

Crowdsourcing Movies: YouTube’s Life In A Day

YouTube, in partnership with LG, is coming out with a project called Life In A Day .  This experiment is an attempt to capture the lives of people from around the world, the best of which will be turned into a film showcasing at the Sundance Film Festival.
The project starts July 24, in which participants …

Fashion Hauling: The Latest Internet Video Craze

During our panel at FGILA a few weeks ago, we discussed a new concept running rampant among women under the age of 25 – Fashion Hauling Videos.
Since early May, hauling videos have gained online momentum, so much so that even the mommy bloggers are jumping on the band wagon.
In haul videos, women open up their …