How-To: Create a Branded YouTube Experience

In a recent seminar hosted by the Advertising Women of New York, Jessica Coghan and Emily Las of Starworks Group gave tips for marketing video content for luxury brands. They focused on …

Dior’s Modern Take on Social Gaming and Beauty

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Is it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?
The first video, “Mise en Dior,” gives pinball a …

YouTube Moves Into Lifestyle Content With Original Video Programming

YouTube has announced that it will be rolling out around 100 original channels with professionally produced shows, in a bid to compete with satellite and cable TV providers by giving …

FMMTV Vol. 1: Video To Watch This Week

Net-A-Porter: Erin Wasson on Individuality
What do you get when you cross supermodel Erin Wasson with Zadig & Voltaire? An achingly hip capsule collection built for the lifestyle of every California girl. Wasson …

Burberry Partners with Twitter creating first ever ‘TWEETWALK’ Show

Burberry isn’t the only fashion brand taking a holistic,  cross-platform marketing approach to its online marketing.   The lifestyle brand is now the first luxury brand to partner with Twitter …

Weekend Escape: Hermes Voyage d’Hermes Perfume Video

Hermes, a horse and a dove. Thirty-nine seconds of artistic video bliss that make us want to plan a wildly liberating weekend escape…and buy Hermes Voyage d’Hermes perfume.

View more Hermes …

The Making Of The New Rachel Roy “Girl’s Night Out” Video

We’ve been keeping an eye on Rachel Roy for awhile now–not only for the brand’s fabulous fashions, but also for its innovative marketing techniques.
Rachel Roy’s newest ad campaign does not …

The Outnet Unveils Site Redesign

The Outnet Yesterday:

We never had a problem with The Outnet, a chic ecommerce site that offers luxury names at discount prices. The site was easy to navigate and looked …

Crowdsourcing Movies: YouTube’s Life In A Day

YouTube, in partnership with LG, is coming out with a project called Life In A Day .  This experiment is an attempt to capture the lives of people from around …

Fashion Hauling: The Latest Internet Video Craze

During our panel at FGILA a few weeks ago, we discussed a new concept running rampant among women under the age of 25 – Fashion Hauling Videos.
Since early May, hauling …

YouTube: Video Marketing For Fashion Brands + Retailers

2009 was an amazing year for fashion brands and retailers, not only in terms of their embracing of social media, but also in terms of how they’re getting creative and …

Women’s Wear Daily: Social Media Rewrites Fashion

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers …