American Apparel’s Marketing Successes with Fashion Communities
03/19/2010 – 11:44 am | Comments

For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …

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Articles tagged with: YouTube

YouTube: Video Marketing For Fashion Brands + Retailers
01/04/2010 – 5:59 pm | Comments
YouTube: Video Marketing For Fashion Brands + Retailers

2009 was an amazing year for fashion brands and retailers, not only in terms of their embracing of social media, but also in terms of how they’re getting creative and dynamic with their content. 2010 …

Women’s Wear Daily: Social Media Rewrites Fashion
06/24/2009 – 3:42 pm | Comments

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and …

Twitter’s Effect on Fashion Brands & Retailers
06/23/2009 – 4:07 pm | Comments

Last week, Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or …

Three Fashion Brands & Retailers Creating Effective Videos
06/04/2009 – 2:48 am | Comments

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five …

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media
05/24/2009 – 4:51 pm | Comments

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

10 Steps To Building A Social Brand
05/05/2009 – 10:01 pm | Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

Book Report: Juggle! Rethink Work & Reclaim Your Life
05/03/2009 – 11:36 pm | Comments

I’m on book report #2; I am very proud of myself. I’ve committed to reading more books than blogs and fashion magazines this year.
In order for a person to develop/refine his or her business skills …

Top 10 Fashion Brands Using Social Media
04/28/2009 – 6:45 pm | Comments

Top 10 fashion brands using social media marketing; retail fashion brands effectively marketing online.

Social Media Marketing For Fashion & Beauty Brands
04/03/2009 – 3:00 pm | Comments

Fashion brands & retailers need social media marketing. Social media, SEO, Twitter and blogging build brand awareness online.