Not All Blogs & Vlogs Are Created Equal

Dolce & Gabanna Launches Official YouTube Channel

Dolce & Gabbana announces the launch of its new official YouTube channel.

Get  ready for unlimited video inspiration from a premiere Italian fashion brand. The new official Dolce & Gabbana YouTube channel epitomizes the soul of the brand and entertains viewers with stunning cinematography and, most importantly, sublime fashion. The channel depicts the look and feel …

Betsey Johnson Lands Reality Show on Style Network

Betsey Johnson’s New Reality Show! Betsey + Lulu on the Style Network!
69-year old designer, Betsey Johnson is getting her own reality show and we couldn’t be more excited. Famous for her skulls, and closing her fashion shows by doing a cartwheel on the runway, Betsey Johnson is making her way to the small screen with …

Project Runway Launches Social Talent Search

Project Runway video contest launches on YouTube; Winner guaranteed spot in final casting session.
This week, Bedrocket Media Ventures and Full Picture will launch a two-week digital talent search on YouTube in search of the next Project Runway designer casting candidate. The talent search is the first exclusive preview of Look TV, the upcoming fashion and beauty …

EQAL Launches U Look Haute, First YouTube Fashion and Beauty Channel

Next-generation media company EQAL has launched U Look Haute, the first online fashion and beauty YouTube network featuring tips, interviews, stories and reviews from celebrities, experts and everyday women.

Created by the innovative team behind lonelygirl15, the fashion and beauty YouTube Channel will feature a wide variety of interactive entertainment including video series, extensive behind the …

How-To: Create a Branded YouTube Experience

In a recent seminar hosted by the Advertising Women of New York, Jessica Coghan and Emily Las of Starworks Group gave tips for marketing video content for luxury brands. They focused on YouTube as the choice platform for video content.
With approximately 800 million unique users per month (that’s as much as Facebook), YouTube remains the online destination …

Dior’s Modern Take on Social Gaming and Beauty

Play

Is it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?
The first video, “Mise en Dior,” gives pinball a whole new meaning. The pinball, replaced with a pearl, begs the view to wonder “Where will it go?” Breathlessly following its every move, we experience …

YouTube Moves Into Lifestyle Content With Original Video Programming

YouTube has announced that it will be rolling out around 100 original channels with professionally produced shows, in a bid to compete with satellite and cable TV providers by giving viewers a broader range of entertainment. The video site has partnered with a number of well-known personalities, content producers and up-and-coming media companies who will …