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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: writing

10 Steps To Building A Social Brand

05/05/2009 – 10:01 PM | 6 Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

Five Inspirational Women To Know in 2009

04/30/2009 – 6:05 PM |
Five Inspirational Women To Know in 2009

As the Director of Interactive Marketing for 1928 Jewelry, I’m constantly testing new strategies and tactics that will help build online brand awareness, increase our customer base and of course, drive sales.
Since I started working at 1928, I’ve been amazed by the women that wear our jewelry and the stories of how they came to …

Tickle Me Tuesday: Chronicle Books “Listography”

04/28/2009 – 3:34 PM |
Tickle Me Tuesday: Chronicle Books “Listography”

A book review of the Listography book series by Lisa Nola published by Chronicle Books in San Francisco.

The Future of Fashion

04/27/2009 – 5:11 PM |

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the the Prêt-à-Porter (Feb. 2009 show) and The Future of Fashion. I love her personal, connective writing style, how she uses her own experiences as examples …

Tickle Me Tuesday: The Bra That Cosabella Built

04/14/2009 – 2:59 AM |

Tickle Me Tuesdays has become my favorite topic to write about. I feel it’s fitting to put it under “Retail Therapy” as well. I know there are hundreds of blogs about fashion, style and clothing – Tuesdays are my contribution. This Tuesday is dedicated to one of the most amazing bras I’ve ever purchased.
As a …

Book Report: No One Cares What You Had For Lunch

04/06/2009 – 6:25 PM | One Comment

Book review of “No One Cares What You Had For Lunch: 100 Ideas for Your Blog” by Margaret Mason.