Not All Blogs & Vlogs Are Created Equal

Lead Story »

Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

Read the full story »
Home » Archive by Tags

Articles tagged with: writing

A Blueprint For The Perfect Blog Post

08/27/2011 – 5:42 PM |
A Blueprint For The Perfect Blog Post

Discovered via my friend Rachelle Houde, I believe the photo says it all.

Well Basically, They’re Down East

08/11/2009 – 7:46 PM | 3 Comments
Well Basically, They’re Down East

One of my favorite discoveries this summer has been DownEast Basics, a growing company out of Utah. DownEast offers stylish, well made apparel, home furnishings and accessories at prices that just might floor even the most frugal of fashionistas. Aside from Allison Izu, I spent a lot of time getting to know their brand at …

What’s Turning In The Fashion Universe

07/21/2009 – 4:28 PM | One Comment

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in Twitter “Sex Tape” or Just P. Diddy? – Alexia Tsotsis
Espree Devora: Zappos & Zappos Live: The Secret’s in the Sauce. – Did you know that …

Sunday Therapy: Discovering What You Are and Are Not

07/19/2009 – 3:39 PM |
Sunday Therapy: Discovering What You Are and Are Not

At some point in our life, we’ve asked ourselves the question “What’s my purpose? What do I want to do with my life?” Heck, my dear friend and SXSW partner in crime Melissa Pierce is making a documentary about it. I was reading Sassy, Savvy Mom‘s post, What I Am and What I Am Not. …

Twitter, the #140conf, Tidbits & Morsels

06/28/2009 – 11:06 PM |

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

Three Fashion Brands & Retailers Creating Effective Videos

06/04/2009 – 2:48 AM |

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five brands, three were fashion services or fashion retail related. Reinhard writes:
As YouTube has grown into the preeminent video sharing service …

Web Discovery: Viralogy & Your Social Media Brand Rank

06/02/2009 – 2:27 AM |
Web Discovery: Viralogy & Your Social Media Brand Rank

Social media tools for fashion bloggers. How fashion bloggers can use social media to market their fashion website.