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DKNY’S “Something New York” Project Taps Influential New Yorkers

DKNY’S “SOMETHING NEW YORK” PROJECT:  WEBSITE || YOUTUBE

From the day we sat in Donna Karan’s office to exploring the DKNY sample closet (it’s better than any magazine closet), we knew this brand was going somewhere socially. Once again, in fashionable New York style, DKNY has done something amazing.
Today, DKNY has tapped five real New Yorkers …

YMI Jeanswear + Teen Vogue Present Adventurous Sweepstakes

YMI Jeanswear has an exciting video campaign and promotion going on right now.  In addition to launching an electrifying short film in correlation with their print advertising campaign, YMI partnered with Teen Vogue to produce an amazing sweepstakes and prize package.

The sweepstakes began on July 13, 2011 and will run through August 17, 2011.  The …

Exclusive Video Peek: Florrie For Dolce&Gabbana

Back in November, Dolce&Gabbana met this young artist who had only 2k fans on her fan page, but who had this “star light.”  Through Dolce&Gababana’s digital magazine, Swide, they decided to create a link between the company and the artist and use Swide as a way of talent scouting.  After an interview with the artist …

Nike Launches “The Chosen” Facebook Campaign

Nike‘s new campaign titled “The Chosen” leverages Facebook to launch the entire campaign, including its 90 second TV spot. The campaign is designed to target the niche sports areas.  Nike wouldn’t typically focus on including BMX, skating and snowboarding, but it did so with a video contest calling for user-generated content covering …

Chrysler + John Varvatos Unearth Talent In Detroit

Airing on all major TV networks in New York City, award-winning menswear designer John Varvatos stars in Chrysler’s one minute commercial ‘Imported From Detroit.’ The commercial specifically emphasizes the rock ‘n’ roll and heavy industrial influences of the Greek-American designer.
In the commercial, Varvatos is driving a Chrysler 300 as the narrator tells us that the car’s …

What’s Inside Your Fashionable Imagination?

We have a new guilty pleasure. Between writing, speaking, traveling, tweeting, facebooking and all that jazz, we’ve been catching up on the cool videos that Imagine Fashion has to offer.  Storytelling is continuously gaining momentum online – and what better way to pull us into a story than with video?

We spoke briefly with Adam …

Burberry Livestreams Fashion Extravaganza From Beijing

On April 13, 2011, in its most innovative event to date, Burberry will celebrate China — livestreaming British music, technology and fashion globally from Beijing.
“I love the creativity, vibrancy and history of China with its exciting and dynamic energy and it is a huge privilege to be flying the flag for Britain in the magnificent …