Not All Blogs & Vlogs Are Created Equal

13 Brilliant Fashion & Luxury Brand Videos Of 2011

Fashion’s foray into online video was spectacular in 2011, and it is only going to get better this year. Video is a medium that most brands understand given its proximity to film.
The challenge will lie in creating content to fit the medium and engage online audiences. But have no fear, I think this is a challenge …

Retailers Get Creative with Holiday Campaigns

This year, it seems like retailers and e-tailers have pulled out the big guns in terms of attracting, engaging and converting their social audiences to sales. From Twitter to Facebook, Pinterest to social games, retailers are offering creative social incentives.
Bonobos, Brett Falghren and secret codes on Twitter
Starting Monday and going through Friday, December 16th, Bonobos …

Inside The Influencer Project: Bloggers We Love

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We love bloggers, we started as bloggers and became a media group. So while working in Las Vegas this past August, we took the time to steal some very fun video with the girls that where part of MAGIC this year. We hope you enjoy!
Video One: Meet Heather, Sade and Taisa
Best Quote: Facebook Pages don’t …

Dior’s Modern Take on Social Gaming and Beauty

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Is it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?
The first video, “Mise en Dior,” gives pinball a whole new meaning. The pinball, replaced with a pearl, begs the view to wonder “Where will it go?” Breathlessly following its every move, we experience …

Shaolin Jazz Partners with Lifestyle Brands to Create Video Contest

The SHAOLIN JAZZ-Video Contest (an extension of the notable SHAOLIN JAZZ-The 37th Chamber music project based in Washington D.C.) is a competition runs December 14th, 2011, whereby participants can submit videos they create for a SHAOLIN JAZZ track of their choosing.

Based on the response that DJ 2-Tone Jones and Gerald Watson received from the music …

The InsideFMM Fashion Influencer Project

Influence is a topic that runs through every facet of fashion, lifestyle and entertainment these days. Our the years, I’ve had a lot to say about identifying and working with influencers.
One point that I feel that is still being missed is that we have to actively seek and find individual personalities that are relevant to …

FMM Loves Alexa Chung, Television’s New Fashion Darling

Alexa Chung is everywhere. This month, she rocks the cover of Teen Vogue with her signature style–a combination of vintage and new, feminine and awkward. The current it girl of the fashion world is more than just a pretty face: she’s smart and talented, and her vision is about to change the world of fashion …