Burberry Partners with Twitter creating first ever ‘TWEETWALK’ Show

Burberry isn’t the only fashion brand taking a holistic,  cross-platform marketing approach to its online marketing.   The lifestyle brand is now the first luxury brand to partner with Twitter …

Norma Kamali Launches Interactive 3D eCommerce + Runway Site

Designer and digital pioneer, Norma Kamali, brings her collection to life with a fashion first: an innovative eCommerce site and short film featured in 3D video format.
Her website, normakamali3d.com, launched …

Hudson Jeans + Georgia May Jagger Launch Short Film On Facebook

If Los Angeles does anything better than the rest of the world, it’s denim and entertainment. On September 7th, 2011, Los Angeles-based premium denim darling Hudson Jeans is launching the …

DKNY’S “Something New York” Project Taps Influential New Yorkers

DKNY’S “SOMETHING NEW YORK” PROJECT:  WEBSITE || YOUTUBE

From the day we sat in Donna Karan’s office to exploring the DKNY sample closet (it’s better than any magazine closet), we knew …

YMI Jeanswear + Teen Vogue Present Adventurous Sweepstakes

YMI Jeanswear has an exciting video campaign and promotion going on right now.  In addition to launching an electrifying short film in correlation with their print advertising campaign, YMI partnered …

Exclusive Video Peek: Florrie For Dolce&Gabbana

Back in November, Dolce&Gabbana met this young artist who had only 2k fans on her fan page, but who had this “star light.”  Through Dolce&Gababana’s digital magazine, Swide, they decided …

Nike Launches “The Chosen” Facebook Campaign

Nike‘s new campaign titled “The Chosen” leverages Facebook to launch the entire campaign, including its 90 second TV spot. The campaign is designed to target the niche sports areas.  …

Chrysler + John Varvatos Unearth Talent In Detroit

Airing on all major TV networks in New York City, award-winning menswear designer John Varvatos stars in Chrysler’s one minute commercial ‘Imported From Detroit.’ The commercial specifically emphasizes the rock …

What’s Inside Your Fashionable Imagination?

We have a new guilty pleasure. Between writing, speaking, traveling, tweeting, facebooking and all that jazz, we’ve been catching up on the cool videos that Imagine Fashion has to …

Burberry Livestreams Fashion Extravaganza From Beijing

On April 13, 2011, in its most innovative event to date, Burberry will celebrate China — livestreaming British music, technology and fashion globally from Beijing.
“I love the creativity, vibrancy and …

Chanel Raises Social Luxury Bar With Makeup Confidential

Socially Curated, Interactive Heritage Storytelling – the trend born from luxury brands’ and retailers’ use of social media and digital technology. Chanel is the latest luxury brand to follow this …

FN Shoestar Follows In Project Runway Footsteps With Web Series

Are you always searching for just the right shoe?  Right now, the search is on at FN Shoe Star for the next hot shoe designer.  Who knows, maybe the shoe …