Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles tagged with: video

When It’s Time To Sacrifice Quantity for Quality
07/26/2009 – 2:25 am | Comments

On July 22nd, 2009,  Yuli Ziv (possibly my most favorite woman in New York), co-founder of Style Coalition hosted 13 top NYC fashion bloggers for a special video shoot at DEX New York studios for …

Is This The Death Of Runway?
07/04/2009 – 9:46 am | Comments

In February,  Marc Jacobs created new standards for ethical marketing when he cut his runway show in order to save jobs.  Now it seems others are following suit; abandoning traditional long format shows and embracing …

En Vogue: The September Issue
06/28/2009 – 4:32 am | Comments
En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films …

Women’s Wear Daily: Social Media Rewrites Fashion
06/24/2009 – 3:42 pm | Comments

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and …

Twitter’s Effect on Fashion Brands & Retailers
06/23/2009 – 4:07 pm | Comments

Last week, Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or …

Move Over Google Reader, I Have MyAlltop
06/04/2009 – 9:00 pm | Comments

I consider myself a fashion forward, tech savvy, chic – kinda geek – girl. I live and breathe the web, constantly craving to discover every nuance. But sometimes, it becomes overwhelming. My once loved Google …

Three Fashion Brands & Retailers Creating Effective Videos
06/04/2009 – 2:48 am | Comments

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five …

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media
05/24/2009 – 4:51 pm | Comments

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Alice & Olivia’s New “Online Lair”
05/14/2009 – 8:18 pm | Comments
Alice & Olivia’s New “Online Lair”

How fashion brands websites are changing; new e-commerce solutions features for marketing fashion online.

10 Steps To Building A Social Brand
05/05/2009 – 10:01 pm | Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.