Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a video that was presented at …

Ethan Bloch of Flowtown posted this last week. How businesses spend their social media dollars, and where they still have room for growth, couldn’t be any clearer.

Last night, I attended Digital LA’s  Actor-Producer Panel. The panel focused on the creation of web series and online content. The panelists discussed striking digital deals (sponsorships), series development and content distribution.
Since many fashion brands …

Kristen + Kristen – The genius Los Angeles designers behind Gloria + Beatrice and producers of cult Los Angeles fashion blog – {forever}VAINglorious haven taken a fashionable plunge into the video realm.
Kristen + Kristen have …

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how retail brands can create authentic …

On July 22nd, 2009,  Yuli Ziv (possibly my most favorite woman in New York), co-founder of Style Coalition hosted 13 top NYC fashion bloggers for a special video shoot at DEX New York studios for …

In February,  Marc Jacobs created new standards for ethical marketing when he cut his runway show in order to save jobs.  Now it seems others are following suit; abandoning traditional long format shows and embracing …

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films …

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and …

Last week, Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or …