Not All Blogs & Vlogs Are Created Equal

Should Luxury Brands Build Their Own Social Networks?

Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have massive disconnects. Why? Because they’re not working in luxury.
Thankfully, as the fashion industry adopts new methods of marketing online, seasoned …

Los Angeles in 140 Characters

The 140Conf is coming to Los Angeles, October 27th & 28th, 2009. The amazing brains behind the conference, Jeff Pulver, has put together a conference line up worthy of a Hollywood award (maybe we’ll give him one as the conference is being held at the Kodak Theater).
Latest News: General Admission seats above the first floor …

To Stream or Not To Stream

How designers, events and brands are leveraging real time benefits of social media, streaming video and community-wide involvement.

Socialnomics: How Social Media Transforms Fashion

Fashion industry professionals are adopting social media and digital marketing just as fast as fashionably possible, but many brands, retailers, designers and executives still have questions. Eric Qualman has produced an amazing video overview to his book, Socialnomics: How Social Media Transforms The Way We Live And Do Business. Socialnomics is a must read for …

#140Conf Los Angeles

Yuli Ziv and I were fortunate to participate in the first ever 140 Characters Conference in New York where we spoke on Twitter’s disruptive effects on retailers. Now Jeff Pulver, with amazing sponsorship from Kodak, will be bringing the The 140 Characters Conference to Los Angeles on October 27 and 28, 2009.
Twitter’s Effects on Retailers
This …

Are You An Agency or A Change Agent?

Alexander Wang “Change” Tank

Macala & I were inspired by Wayne Arnold’s article on Agencies as Change Agents published on AdAge.com. Wayne states that “a company that describes itself as an agency is doomed”. He’s right. What Wayne speaks of  is nothing short of a revolution in how agencies approach their clients. Agencies can no longer survive, nor should …

Fashionably Late to the Social Media Party?

In my daily roll as Community Director (aka Herder of Cats), I delve into and become engrossed in many conversations on a wide variety of subjects. I’d say I get inspired quite a few conversations that I am very lucky to be a part of. My most recent inspiration came from the Business of Fashion’s …