Should Fashion Brands Hire Agencies For Social Media Marketing?

In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels …

Can Luxury Retailers Connect With Customers Through Twitter?

Can luxury retailers create a real-time connection with customers that fuels online and in-store sales? We think it is completely doable.
December’s O Magazine article, Paging Dr. Twitter, discussed how medical …

Twitter Metrics, Engagement and ROI for Retailers

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how …

Retailers, Why Aren’t You Launching Branded Twitter Channels?

Today Tech Crunch provided retailers and brands with technological goodness. Mixx (a site very similar to Digg) is venturing into new territory with the launch of TweetMixx Channels. The service …

Luxe Strategy: Luxury Brands Using Social Media

How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury …

Should Luxury Brands Build Their Own Social Networks?

Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the …

Los Angeles in 140 Characters

The 140Conf is coming to Los Angeles, October 27th & 28th, 2009. The amazing brains behind the conference, Jeff Pulver, has put together a conference line up worthy of a …

To Stream or Not To Stream

How designers, events and brands are leveraging real time benefits of social media, streaming video and community-wide involvement.

Socialnomics: How Social Media Transforms Fashion

Fashion industry professionals are adopting social media and digital marketing just as fast as fashionably possible, but many brands, retailers, designers and executives still have questions. Eric Qualman has produced …

#140Conf Los Angeles

Yuli Ziv and I were fortunate to participate in the first ever 140 Characters Conference in New York where we spoke on Twitter’s disruptive effects on retailers. Now Jeff Pulver, …

Are You An Agency or A Change Agent?

Alexander Wang “Change” Tank

Macala & I were inspired by Wayne Arnold’s article on Agencies as Change Agents published on AdAge.com. Wayne states that “a company that describes itself as an agency is …

Fashionably Late to the Social Media Party?

In my daily roll as Community Director (aka Herder of Cats), I delve into and become engrossed in many conversations on a wide variety of subjects. I’d say I get …