DKNY Takes Times Square; Prompts FMM’s Move To New York

The women of FMM love all sorts fashion brands, designers and retailers. But only four have managed to convert us to loyal brand customers via their social marketing efforts – …

15 Fashion Industry Twitter Accounts To Follow

We’re on Twitter daily, so we’re the go-to girls when it comes to fashionable Tweeps to follow.  Here are 15 of our favorite fashion accounts to follow on Twitter.
1.  @DKNY …

7 Ways Bloggers Can Build Their Brands Through Meaningful Content

Guest Post by Hilary Peterson of Lyst
I recently spoke at Retail Camp in Los Angeles on why the tools you use to create and publish content, as well as the …

50 Things The Fashion Industry Needs To Know About Social Media

Post by Hilla Ohayon and Nicole Giordano
Possessing a true understanding of digital media and social networking is absolutely key when putting together a strategy for marketing your …

WWDMagic Simply Needed A Little Moxsie

What can I say, WWDMagic was phenomenal this year. The bloggers, the writers and our partners were the perfect bridge between the business of fashion and the technological innovations that …

Fashion Has Always Been A Social Game

In 2010, I made more valuable connections through Twitter than I did any other social network. Insomnia, late night Twitter discussion, 3 AM espresso shots followed by 6 AM sunrises…  …

We Had #FashionGirlProblems That Sent Us To #FashionTherapy

White girl problem coupled with fashion industry BS led us to #fashiongirlproblems. Those problems sent us straight to #FashionTherapy.

Some people wonder how I keep my life orderly. The truth is …

Fashion140: The Evolution Of Real-Time

In 2009, Yuli Ziv (the digital revolutionist that I consider the East coast version of me) and I were the first two women to speak on Twitter’s effect on fashion …

First We Had A #WhiteGirlProblem, Now We Have #FashionGirlProblems

As recessionistas, webinistas and fashionistas, we’ve all had a WhiteGrlProblem (even if we’re not white). Then, we said NoBToTheS (No Bullshit In Fashion PR – that’s an oxymoron). Now our …

Become A Fashionable Tweet Master With Business.Twitter

Social media is more important than ever in the retail space, and retailers who don’t learn the Twitter tricks of the trade can potentially lose business.

Once you’re on Twitter, it …

Can You Please Talk To Me Dear; Tell Me Your Story Darling

I don’t know about you, but honestly, I’m overwhelmed by the articles that tell me what to do and how to do it. From Ad Age to PSK to even …

Alice + Olivia Joins Branded Content + Curation Craze

Oh, how we love the WWD Social Studies column. Today, it turned us onto the new and improved alice + olivia 4AM Finds blog column, which is now curated …