It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and …

Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a video that was presented at …

In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels that brands should and can …

Can luxury retailers create a real-time connection with customers that fuels online and in-store sales? We think it is completely doable.
December’s O Magazine article, Paging Dr. Twitter, discussed how medical centers are using Twitter to …

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how retail brands can create authentic …

Today Tech Crunch provided retailers and brands with technological goodness. Mixx (a site very similar to Digg) is venturing into new territory with the launch of TweetMixx Channels. The service lets brands, celebs and companies …

How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need  to …

Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have …

The 140Conf is coming to Los Angeles, October 27th & 28th, 2009. The amazing brains behind the conference, Jeff Pulver, has put together a conference line up worthy of a Hollywood award (maybe we’ll give …

How designers, events and brands are leveraging real time benefits of social media, streaming video and community-wide involvement.