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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: Twitter

TV Viewers Earn Real-World Rewards with Viggle Check-ins

05/10/2012 – 5:16 AM |
TV Viewers Earn Real-World Rewards with Viggle Check-ins

Viggle, an iOS social rewards mobile app, uses new technology to verify that users are watching the TV shows they check into. 
Last year, Get Glue made social rewards for mobile check-ins popular, pioneering check-ins to entertainment properties like TV shows, movies, books, music and brand topics. Users earn stickers similar to Foursquare badges for checking …

The Trendsetter’s Guide to Starting a Fashion Line

03/14/2012 – 5:57 AM | 10 Comments

I’ve always wanted to become a published author and in 2010 that happened. I collaborated with my dear friend Ralinda Harvey on a book on how to start a fashion line in our modern times. In the book, I contributed the section on social media, covering best practices for community development, blogger outreach and online …

Brand Challenge: Don’t Tweet About Discounts

01/14/2012 – 5:44 AM | 6 Comments
Brand Challenge: Don’t Tweet About Discounts

As part of our jobs, we follow just about every fashion, beauty and home design brand with a social pulse on Twitter. In our editorial meetings, we began discussing Twitter brand strategies. The conversations lead us to have Jon Fahrner, former Zappos founding member who’s now the head of social technology Bumebox, write about why …

DL Group Publishes Digital Analysis of Luxury Footwear Industry

12/30/2011 – 4:37 AM |
DL Group Publishes Digital Analysis of Luxury Footwear Industry

Digital Luxury Group measures the desire for luxury footwear brands
The increasing affinity that shoe lovers exhibit for iconic luxury footwear brands is highlighted in the latest analysis of the Luxury Shoe Industry by Digital Luxury Group, the first international company exclusively dedicated to the digital success of luxury brands.
“We have been analyzing the online behavior …

New Year, New Twitter: What You Need to Know

12/18/2011 – 8:13 AM |
New Year, New Twitter: What You Need to Know

Facebook and Google+ recently redesigned their offerings with a focus on brand pages. Now it’s Twitter’s turn. We must say, they may have saved the best for last.
On December  8th , Twitter unveiled its redesign during a news conference at its headquarters in San Francisco. Ad Age reported that the goal of the redesign is …

5 Reasons Your Company Needs to Invest in Twitter

12/12/2011 – 6:15 AM |
5 Reasons Your Company Needs to Invest in Twitter

By Jon Fahrner, Founder/CEO of BumeBox
Real-time social media is speeding everything up. Twitter allows for products and content travel more quickly and efficiently from brand to consumer. The real-time social network also happens to complete the loop by facilitating instantaneous consumer feedback to a brand. Meanwhile, businesses are trying to control a sweeping social forest …

Twitter Trend: Do You Have A Doppelganger?

12/09/2011 – 6:34 AM | 3 Comments
Twitter Trend: Do You Have A Doppelganger?

You’re seeing it here first, and we hope you believe it. There’s a new trend that starting on Twitter, and we’re going to call it “The Twitter Doppelganger.” Though it doesn’t quite fit the definition of what Doppelganger means, it’s close enough and it sounds cool.
I noticed social media and internet famous personalities starting to …