@TargetStyle only in junior high.
Articles tagged with: transmedia
Bloggers, Transmedia, Silicon Valley Fashion + The Snow White Movies
New York Topic Of The Week – Bloggers
This week WWD profiled five of the top fashion bloggers on the web. The biggest commonality in their report – bloggers make over …
Hit By Art Hard, When A Writer Loses Her Words
It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how …
Deconstructing Beauty: Zombie Boy Video Campaign Shakes Up YouTube
Do you judge a book by its cover?
Creatives, intellectuals and advertising aficionados alike know this isn’t always the best policy. Combining that statement with the largest trend in video – …
Context, Not Content, Will Drive Consumers To Buy Online
Transmedia, narrative storytelling, deeper engagement with content. Let’s face it Google+ being open to everyone and Facebook’s prolific changes have most brands asking, “what do I do?” As usual, the …
Find Your Aura: Inside The Whimsical World Of Converse
Converse Aura from nailgun* on Vimeo.
With the help of the creative geniuses at nailgun*, lifestyle footwear brand Converse has taken inside the whimsical, wonderful world of their Gen Y consumer. …
PSFK: Transmedia & The Exploration Of Multi-Platform Storytelling
PSFK is an addictive daily read of mine. Earlier this year, PSFK started holding Salon events at Soho House locations across the US and London. The latest in the series …
Fashion Video Marketing With ALLDAYEVERYDAY
In my recent article for Mashable, I interviewed Kevin Kearney and Phil Leif, the founders of New York City creative firm ALLDAYEVERYDAY and the creative geniuses behind many big brand …