Not All Blogs & Vlogs Are Created Equal

Bloggers, Transmedia, Silicon Valley Fashion + The Snow White Movies

New York Topic Of The Week – Bloggers
This week WWD profiled five of the top fashion bloggers on the web. The biggest commonality in their report – bloggers make over 50% of their revenue from online advertising.
Fashionista.com responded with an exploration on trust when it comes to bloggers’ editorial integrity. Digital Brand Architects is quoted …

Hit By Art Hard, When A Writer Loses Her Words

It was hard for me to know where to start this post. I’ve spent hours thinking of how to present it…two parts, three parts or four? I fought on how to write it…whether or not to analyze it…and if so, how to break it down.
So, I decided to follow the “cockroaches in my head” and …

Deconstructing Beauty: Zombie Boy Video Campaign Shakes Up YouTube

Do you judge a book by its cover?
Creatives, intellectuals and advertising aficionados alike know this isn’t always the best policy. Combining that statement with the largest trend in video – makeup tutorials – has lead Dermablend to partner with Rico Genest (aka Zombie Boy), the 26-year-old model and fashion muse best known for his head-to-toe …

Context, Not Content, Will Drive Consumers To Buy Online

Transmedia, narrative storytelling, deeper engagement with content. Let’s face it Google+ being open to everyone and Facebook’s prolific changes have most brands asking, “what do I do?” As usual, the tech world’s leading geniuses are telling us “The answer doesn’t lie on Madison Ave, it lies in Silicon Valley.” Gary Vanyerchuck tells you, why CONTEXT, …

Find Your Aura: Inside The Whimsical World Of Converse

Converse Aura from nailgun* on Vimeo.
With the help of the creative geniuses at nailgun*, lifestyle footwear brand Converse has taken inside the whimsical, wonderful world of their Gen Y consumer. Just watch!
FMM VIDEO CRED:

feelings of pure inspiration
customer lifestyle excellently personified

PSFK: Transmedia & The Exploration Of Multi-Platform Storytelling

PSFK is an addictive daily read of mine. Earlier this year, PSFK started holding Salon events at Soho House locations across the US and London. The latest in the series was an exploration of Transmedia with industry experts:  J.C. Christofilis, founder of Dilemma LA; Ben Rock, production designer of The Blair Witch Project; Gunther Sonnenfeld, …

Fashion Video Marketing With ALLDAYEVERYDAY

In my recent article for Mashable, I interviewed Kevin Kearney and Phil Leif, the founders of New York City creative firm ALLDAYEVERYDAY and the creative geniuses behind many big brand Tumblr blogs. While Leif and Kearney are becoming known for their use of Tumblr as a micro community/blogging platform for fashion brands, they are also …