Grabbing vintage Jewelry from Laos for #swath premiere next week. @ Hemisphere http://t.co/3oEkKtLu
Articles tagged with: SXSW
The Digital Future of Fashion Weeks and Trade Shows
In June 2011, Joah Spearman, co-founder and executive producer of Style X, contributed an article to the Huffington Post that asserted that fashion weeks and trade shows are industry relics soon to be replaced by digital platforms that are democratizing the fashion industry.
“Fashion week events are still everywhere and rampant with budgets,” Spearman wrote. “They …
SXSW: Pointburst Distributes Social Content to Affiliate Programs
Post Once. Publish Everywhere. That’s the message of Pointburst, a social content management system founded by Phil Elias and Mick Twomeya of Dallas, Texas.
Pointburst aims to let brands and retailers manage all of their social media content and their affiliate programs from one place using the software’s cloud-based library.
Brands and retailers can simultaneously publish relevant …
How Luxury and Premium Brands Leveraged SXSW
Fashion, luxury and beauty brands were in full force this year at SXSW. While brand presence at SXSW is nothing new, this year, luxury and premium brands and retailers dipped their toes in the marketing waters of the largest film, music and interactive conference in the U.S.
Neiman Marcus, Bergdorf Goodman, Warby Parker, Land’s End Canvas, …
Inside FMM: What’s in Marguerite’s Other Bag
I’m a very practical person. I like things that make sense, things that make my life better or easier. The Other Bag by ALDO did just that–it made my first trip to the SXSW Interactive conference much easier and more stylish than it should have been.
I first packed the bag when I headed to the …
SXSW: Six Elements to Making Viral Video
In our quest to bring you the best of SXSW 2012, the editors of FMM attended an eye-opening panel titled “Hacking YouTube: The Secrets and Science of Viral Videos” held by Prerna Gupta, CEO of Khush. If the company is unfamiliar to you, they grew out of the Georgia Tech Music Intelligence Lab and developed the …
SXSW: Can News Jacking Improve Your Fashion PR Punch?
On the first day of SXSW 2012, the editors of FMM attended a talk by author David Meerman Scott discussed his most recent book, News Jacking, which is something every PR professional should learn how to do.
What is “news jacking?” I know that it sounds dirty, but it’s really just being clever. The first example …
Style X SXSW Fashion Event
Style X (pronounced Style By) by SXSW is the new fashion component of the popular film, music and interactive conference hosted annually in Austin, Texas. Style X will make its fashionable debut in March 2011 during the 25th Anniversary of South by Southwest.
Style By is a free fashion event where emerging fashion from around the …