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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: strategy

En Vogue: The September Issue

06/28/2009 – 4:32 AM |
En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films tells the story of legendary Vogue editor-in-chief Anna Wintour and the team of editors that create the magazine that rules …

Women’s Wear Daily: Social Media Rewrites Fashion

06/24/2009 – 3:42 PM | 6 Comments

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and I outlined in our panel last week, at #140Conf in New York, from DKNY to Gucci, brands are tweeting
Tony Hsieh …

Three Fashion Brands & Retailers Creating Effective Videos

06/04/2009 – 2:48 AM |

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five brands, three were fashion services or fashion retail related. Reinhard writes:
As YouTube has grown into the preeminent video sharing service …

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media

05/24/2009 – 4:51 PM | One Comment

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Are Brands Oversaturating Social Media?

05/18/2009 – 4:25 PM |

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.

Alice & Olivia’s New “Online Lair”

05/14/2009 – 8:18 PM | One Comment
Alice & Olivia’s New “Online Lair”

How fashion brands websites are changing; new e-commerce solutions features for marketing fashion online.

10 Steps To Building A Social Brand

05/05/2009 – 10:01 PM | 6 Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.