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strategies, tactics and tools to needed for effective online and offline marketing campaigns.

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developments & case studies on social, mobile, e-commerce and Facebook commerce.

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mobile applications, location-based marketing & geo-social networks

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The latest in technology; start-ups, solutions and design innovation.

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digital innovation’s impact on marketing luxury lifestyle to the affluent online.

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Articles tagged with: strategy

Alice & Olivia’s New “Online Lair”

05/14/2009 – 8:18 PM | One Comment | 970 views
Alice & Olivia’s New “Online Lair”

How fashion brands websites are changing; new e-commerce solutions features for marketing fashion online.

10 Steps To Building A Social Brand

05/05/2009 – 10:01 PM | 6 Comments | 2,290 views

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

Brands Rethinking Their Merchandising Strategy

05/04/2009 – 3:35 PM | 1,968 views
Brands Rethinking Their Merchandising Strategy

Last week, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on …