Grabbing vintage Jewelry from Laos for #swath premiere next week. @ Hemisphere http://t.co/3oEkKtLu
Articles tagged with: strategy
New York Fashion Brands With Stellar Social Media Tactics
Last week, Fashion 140 Conference was one the digital fashion events of the year. It quickly became apparent that New York-based fashion brands are leading a digital revolution with kick ass social media strategies.
Tumbling Towards Esctasy
Tumblr, the visually stimulating, content rich microblogging platform has become a favorite of Fashion Industry. Tumblr’s swank fashion director, Rich …
HSN + Quirky Partner To Create Multichannel Shopping Experience
My Kundalini teacher tells me that 2011 is the dawning of the Age of Aquarius; ushering in an era of true enlightenment, changing the world as we know it by 2012. I honestly believe her with the way I continue to see fashion blend with technology and etailers blurring the lines between the social web …
11 Steps For Fashionable Success In 2011
This has been a week for catching up, checking in and coordinating. After reviewing all of the emails I saved six months ago to follow up on, I realized that the most common question I’ve been asked in 2010 is: “How do I become a success in the fashion industry?” The question came from bloggers, …
U.S. E-Commerce: H&M Missing Revenue Stream
Fashion Business Professional Incubator Series
Two years ago, we started FashionablyMarketing.Me in order to explore the complexities of online marketing for the fashion industry; it also helped establish our voice and thought leadership in the digital media space. This year, we’re launching our Fashion Marketing Incubator Series. FMIS hopes to serve as a “platform” for the …
Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division
Nevada-based Zappos.com aims to expand its digital market share of online cosmetics, fragrances and hygiene product sales.
Cassandra Lappe, Zappos.com Inc.’s beauty buyer, told WWD, “The vision is in five years to have a Bobbi Brown, MAC, Dior and Chanel. Zappos.com thinks there is a lot of room for growth.”
“People don’t think of Zappos as a …
Social Marketing + Fashion: What’s Next In 2010?
On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to say that the fashion industry has adopted social media as a marketing platform to reach their customers online, reignite brand passion and customer loyalty.
Fashion brands …
How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships
The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, brands and their marketing agents are developing strategies to build mutually beneficial relationships for both bloggers and their websites. In …