New York Fashion Brands With Stellar Social Media Tactics

Last week, Fashion 140 Conference was one the digital fashion events of the year.  It quickly became apparent that New York-based fashion brands are leading a digital revolution with kick …

HSN + Quirky Partner To Create Multichannel Shopping Experience

My Kundalini teacher tells me that 2011 is the dawning of the Age of Aquarius; ushering in an era of true enlightenment, changing the world as we know it by …

11 Steps For Fashionable Success In 2011

This has been a week for catching up, checking in and coordinating.  After reviewing all of the emails I saved six months ago to follow up on, I  realized that …

U.S. E-Commerce: H&M Missing Revenue Stream

Fashion Business Professional Incubator Series
Two years ago, we started FashionablyMarketing.Me in order to explore the complexities of online marketing for the fashion industry; it also helped establish our voice and …

Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division

Nevada-based Zappos.com aims to expand its digital market share of online cosmetics, fragrances and hygiene product sales.
Cassandra Lappe, Zappos.com Inc.’s beauty buyer, told WWD, “The vision is in five years …

Social Marketing + Fashion: What’s Next In 2010?

On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to …

How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As …

En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, …

Women’s Wear Daily: Social Media Rewrites Fashion

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers …

Three Fashion Brands & Retailers Creating Effective Videos

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about …

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Are Brands Oversaturating Social Media?

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.