Articles tagged with: strategy
Every month, PR Couture holds a fashion marketing question and answer session for emerging fashion brands. Here’s Macala Wright’s comments for the Show Me Pretty article for Hopeless Lingerie.
In terms of Social Media, how do …
Nevada-based Zappos.com aims to expand its digital market share of online cosmetics, fragrances and hygiene product sales.
Cassandra Lappe, Zappos.com Inc.’s beauty buyer, told WWD, “The vision is in five years to have a Bobbi Brown, …
On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to say that the fashion industry …
The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, …
The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.
The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films …
This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and …
Since 2007, Twitter’s been my #1 tool in meeting and connecting with people in online. This year, I made a commitment to build and nurture online relationships with the individuals who influence me offline. With …
On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five …
Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.
Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.
