Not Just A Label:  Supporting Avant-garde Fashion Designers
09/02/2010 – 5:03 am | Comments

Not Just A Label (“NJAL”) is leading global business directory, which features cutting-edge fashion designers, and supports individuality and the spirit of creativity.  NJAL offers a community where talent can grow and visionaries can meet …

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Articles tagged with: strategy

PR Couture Q & A: Fashion PR Advice For Hopeless Lingerie
04/16/2010 – 5:46 am | Comments

Every month, PR Couture holds a fashion marketing question and answer session for emerging fashion brands. Here’s Macala Wright’s comments for the Show Me Pretty article for Hopeless Lingerie.
In terms of Social Media, how do …

Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division
04/09/2010 – 11:51 am | Comments
Digital Beauty Expansion: Zappos.com Building a $75Mil. Beauty Division

Nevada-based Zappos.com aims to expand its digital market share of online cosmetics, fragrances and hygiene product sales.
Cassandra Lappe, Zappos.com Inc.’s beauty buyer, told WWD, “The vision is in five years to have a Bobbi Brown, …

Social Marketing + Fashion: What’s Next In 2010?
12/26/2009 – 2:02 pm | Comments
Social Marketing + Fashion: What’s Next In 2010?

On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to say that the fashion industry …

How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships
06/30/2009 – 8:50 pm | Comments

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, …

En Vogue: The September Issue
06/28/2009 – 4:32 am | Comments
En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films …

Women’s Wear Daily: Social Media Rewrites Fashion
06/24/2009 – 3:42 pm | Comments

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and …

On A Personal Note: Social Media & Influencing Personal Growth
06/08/2009 – 3:38 pm | Comments
On A Personal Note: Social Media & Influencing Personal Growth

Since 2007, Twitter’s been my #1 tool in meeting and connecting with people in online. This year, I made a commitment to build and nurture online relationships with the individuals who influence me offline. With …

Three Fashion Brands & Retailers Creating Effective Videos
06/04/2009 – 2:48 am | Comments

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five …

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media
05/24/2009 – 4:51 pm | Comments

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Are Brands Oversaturating Social Media?
05/18/2009 – 4:25 pm | Comments

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.