American Apparel’s Marketing Successes with Fashion Communities
03/19/2010 – 11:44 am | Comments

For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …

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Articles tagged with: strategy

Social Marketing + Fashion: What’s Next In 2010?
12/26/2009 – 2:02 pm | Comments
Social Marketing + Fashion: What’s Next In 2010?

On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to say that the fashion industry …

How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships
06/30/2009 – 8:50 pm | Comments

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, …

En Vogue: The September Issue
06/28/2009 – 4:32 am | Comments
En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films …

Women’s Wear Daily: Social Media Rewrites Fashion
06/24/2009 – 3:42 pm | Comments

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and …

On A Personal Note: Social Media & Influencing Personal Growth
06/08/2009 – 3:38 pm | Comments
On A Personal Note: Social Media & Influencing Personal Growth

Since 2007, Twitter’s been my #1 tool in meeting and connecting with people in online. This year, I made a commitment to build and nurture online relationships with the individuals who influence me offline. With …

Three Fashion Brands & Retailers Creating Effective Videos
06/04/2009 – 2:48 am | Comments

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five …

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media
05/24/2009 – 4:51 pm | Comments

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Are Brands Oversaturating Social Media?
05/18/2009 – 4:25 pm | Comments

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.

Alice & Olivia’s New “Online Lair”
05/14/2009 – 8:18 pm | Comments
Alice & Olivia’s New “Online Lair”

How fashion brands websites are changing; new e-commerce solutions features for marketing fashion online.

10 Steps To Building A Social Brand
05/05/2009 – 10:01 pm | Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.