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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: social meida

The Influence Project By Fast Company

11/15/2010 – 8:40 PM |

Last summer, more than 30,000 people participated in The Influence Project by Fast Company, and more than 1.5 million people visited the site to show their support of this social media experiment. And now, the results are in!
The Social Media Experiment
You can view the final results of The Influence Project and zoom in on …

Benetton’s Latest Social Media Campaign Revisits Augmented Reality

02/08/2010 – 8:21 AM |

Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls the “new faces of the 21st century.”
“It’s My Time” takes Benetton’s use of AR to another level; it previously tested …