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Digital Trends For Brands, Execs and Agencies To Watch

Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components. In 2011, it added fashion with the adoption of Style X (pronounced “style by”), a fashion trade show and event, to the conference’s calendar. For the city of Austin, Texas, SXSW is the …

Social Commerce: Threadflip Allows You to Sell Your Closet

There’s yet another new fashion technology on the runway and in the trade show aisles known as Threadflip. Launched last week, Threadflip (backed by Baseline Ventures and First Round Capital with seed funding of $1.6 million) aims to provide a new way to discover, buy and sell fashion.
“Our investment in Threadflip underscores our interest in disruptive …

10 Digital Marketing Trends For Fashion, Luxury and Retail

Every year, the editors of FMM learn valuable lessons that inform our digital strategies for the coming year at our Innovation Summit. This year’s event was no exception.
One hundred people gathered at Woodbury University in Burbank, Calif., to hear executives from Hudson Jeans, Condé Nast, ALDO Shoes, AHAlife, Bumebox, Fresh Concept Labs, VidYard, Rock Bridge Productions, …

13 Startups Changing Lifestyle Through Discovery & Curation

In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of …

The Cools Sets New Standard for Online Social Marketplaces

As fashion aficionados and technology experts, the women that run FMM are extremely picky about the social startups we write about, let alone rave about, on our website. To start to the new year off, we’ve found a new fashion startup that is leaving us giddy with excitement and delight. We’d like to introduce you …

Everything The Fashion Industry Ever Wanted To Know About Social Engagement

Twitter, Facebook and various blog platforms are essential tools for a brand’s online marketing strategy. Among the biggest international trends with consumers also include social shopping, photo sharing and social gaming. Leading digital strategists gave a seminar at MAGIC in Las Vegas on how brands can prepare to leverage the next wave of social technology.

Macala …

Consumers Spend 30 Percent of Their Time on Facebook; Market To Them

Today, more than 50,000 eCommerce stores operate within Facebook. Hundreds of millions of dollars worth of products are sold on the website with a network growing at a million new users a day. Alan Wizeman, founder and chief product officer of ShopIgniter, gave a seminar at MAGIC in Las Vegas on the evolution of social …