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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Retailers H&M and Macy’s Also Launch Google+ Business Pages

11/07/2011 – 3:40 PM | 2 Comments
Retailers H&M and Macy’s Also Launch Google+ Business Pages

Along with Burberry, retailers Macy’s and H&M have launched Google+ business pages. H&M’s Google+ page has nearly 4,000 followers and Macy’s Google+ page has nearly 3,700 followers.
H&M’s page sports the upcoming collaboration with Versace. What we noticed and loved is the possibility of user generated content via share your photos under their photo tab.
FMM Reader …

Google+ Launches Business Pages With Burberry As Its First Luxury Brand

11/07/2011 – 3:21 PM |
Google+ Launches Business Pages With Burberry As Its First Luxury Brand

It’s here, Google + for Business, and luxury retailer Burberry is the first one on board.  Less than 24 hours hours after Google announced the launch of brand pages, Burberry is already in 3500+ circles. We’ve calculated that they acquired over 100 additions in 10 minutes this morning. Looks like brands are going to get …

Can Chime.in Connect Fashion + Luxury Communities Around Lifestyle Interests?

10/24/2011 – 5:06 AM |
Can Chime.in Connect Fashion + Luxury Communities Around Lifestyle Interests?

Lately, many brands and retailers are asking. “What’s next?” in terms of social networks. We have Facebook and Twitter down. We’re holding our own with mobile photo sharing apps and Tumblr. We are simply working to stay ahead of the fashionable tech fads (sounds similar to our industry no?). Now we’re entering social media 3.0–the …

50 Things The Fashion Industry Needs To Know About Social Media

04/18/2011 – 5:20 AM | One Comment
50 Things The Fashion Industry Needs To Know About Social Media

Post by Hilla Ohayon and Nicole Giordano
Possessing a true understanding of digital media and social networking is absolutely key when putting together a strategy for marketing your brand. Continuing to educate yourself, keeping up with market trends, and following the ever-changing world of technology are the only …

April Conference: RetailCamp Los Angeles

03/19/2011 – 8:33 AM | One Comment
April Conference: RetailCamp Los Angeles

RetailCamp San Francisco and Los Angeles left you fashionably wanting more technology. Well, the West Coast’s hottest retail unconference is back for more!
April 9th and 10th, 2011: FashionablyMarketing.Me, WWDMagic, Mashable and Woodbury University are bringing you some of the greatest minds in retail to explore the evolution of fashion + beauty through technology. Participants Can …

Marketing is Not a Drive-By Shooting

08/20/2009 – 2:02 PM | 2 Comments
Marketing is Not a Drive-By Shooting

Post by Maria Ogneva, Director of Community
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and great marketing plans take time to develop and nurture. This is true for online, as well as offline marketing; new …

What’s Turning In The Fashion Universe

07/21/2009 – 4:28 PM | One Comment

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in Twitter “Sex Tape” or Just P. Diddy? – Alexia Tsotsis
Espree Devora: Zappos & Zappos Live: The Secret’s in the Sauce. – Did you know that …