Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles tagged with: personalization

Your World Vs. Your Customer’s World
05/28/2009 – 8:39 pm | Comments

How brands need to stay relevant to their customers’ lives in order to retain the customer.

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media
05/24/2009 – 4:51 pm | Comments

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Are Brands Oversaturating Social Media?
05/18/2009 – 4:25 pm | Comments

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.

Brands Rethinking Their Merchandising Strategy
05/04/2009 – 3:35 pm | Comments
Brands Rethinking Their Merchandising Strategy

Last week, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking …

Book Report: Juggle! Rethink Work & Reclaim Your Life
05/03/2009 – 11:36 pm | Comments

I’m on book report #2; I am very proud of myself. I’ve committed to reading more books than blogs and fashion magazines this year.
In order for a person to develop/refine his or her business skills …

Five Inspirational Women To Know in 2009
04/30/2009 – 6:05 pm | Comments
Five Inspirational Women To Know in 2009

As the Director of Interactive Marketing for 1928 Jewelry, I’m constantly testing new strategies and tactics that will help build online brand awareness, increase our customer base and of course, drive sales.
Since I started working …

The Future of Fashion
04/27/2009 – 5:11 pm | Comments

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the the Prêt-à-Porter (Feb. 2009 show) …

Top 10 Reasons People & Companies Shouldn’t Tweet
04/17/2009 – 4:29 pm | Comments

10 Reasons brands, companies, products people and individual shouldn’t use Twitter or social media.

How The Fashion Industry Uses Twitter
03/16/2009 – 9:13 pm | Comments

Twitter Etiquette and instructional information for fashion bloggers, brands, marketers and retailers using social media marketing.

The Piperlime Experience
03/12/2009 – 9:39 pm | Comments

Piperlime offers an amazing customer purchase experience through customer service, premium packaging and personalized, targeted marketing strategies.