How brands need to stay relevant to their customers’ lives in order to retain the customer.

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.

Last week, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking …

I’m on book report #2; I am very proud of myself. I’ve committed to reading more books than blogs and fashion magazines this year.
In order for a person to develop/refine his or her business skills …

As the Director of Interactive Marketing for 1928 Jewelry, I’m constantly testing new strategies and tactics that will help build online brand awareness, increase our customer base and of course, drive sales.
Since I started working …

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the the Prêt-à-Porter (Feb. 2009 show) …

10 Reasons brands, companies, products people and individual shouldn’t use Twitter or social media.

Twitter Etiquette and instructional information for fashion bloggers, brands, marketers and retailers using social media marketing.

Piperlime offers an amazing customer purchase experience through customer service, premium packaging and personalized, targeted marketing strategies.