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Articles tagged with: personalization

Your World Vs. Your Customer’s World

05/28/2009 – 8:39 PM | 247 views

How brands need to stay relevant to their customers’ lives in order to retain the customer.

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media

05/24/2009 – 4:51 PM | One Comment | 2,007 views

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Are Brands Oversaturating Social Media?

05/18/2009 – 4:25 PM | 262 views

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.

Brands Rethinking Their Merchandising Strategy

05/04/2009 – 3:35 PM | 1,967 views
Brands Rethinking Their Merchandising Strategy

Last week, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on …

Book Report: Juggle! Rethink Work & Reclaim Your Life

05/03/2009 – 11:36 PM | One Comment | 359 views

I’m on book report #2; I am very proud of myself. I’ve committed to reading more books than blogs and fashion magazines this year.
In order for a person to develop/refine …

Five Inspirational Women To Know in 2009

04/30/2009 – 6:05 PM | 1,063 views
Five Inspirational Women To Know in 2009

As the Director of Interactive Marketing for 1928 Jewelry, I’m constantly testing new strategies and tactics that will help build online brand awareness, increase our customer base and of course, …

The Future of Fashion

04/27/2009 – 5:11 PM | 223 views

Spending the weekend going through my “fashion marketing” and “fashion trends” Google alerts this weekend, I started reading Romanian designer Ludmila Corlanteanu’s articles in the Herald de Paris on the …

Top 10 Reasons People & Companies Shouldn’t Tweet

04/17/2009 – 4:29 PM | 171 views

10 Reasons brands, companies, products people and individual shouldn’t use Twitter or social media.

How The Fashion Industry Uses Twitter

03/16/2009 – 9:13 PM | 5 Comments | 1,436 views

Twitter Etiquette and instructional information for fashion bloggers, brands, marketers and retailers using social media marketing.

The Piperlime Experience

03/12/2009 – 9:39 PM | One Comment | 823 views

Piperlime offers an amazing customer purchase experience through customer service, premium packaging and personalized, targeted marketing strategies.