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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: personalization

Discover Foursquare’s BFF, Scoville

07/01/2011 – 8:55 AM |
Discover Foursquare’s BFF, Scoville

Currently in beta, Scoville is an application that can help you make the most of your Foursquare experience.  The idea started with #toptuesday, where friends would share their favorite places with each other so that during the week and weekend, they could discover new places to enjoy.

“We’re building the most awesome discovery platform. Every Tuesday …

Have You Ever Desired To Be A Hermès Accessories Designer?

05/10/2011 – 6:00 AM | 2 Comments
Have You Ever Desired To Be A Hermès Accessories Designer?

We all know and love our Hermès products, but here is something you will love even more.  The Parisian brand founded in 1837 is opening a brand new floor at their Madison Avenue flagship store.  The store will have an additional 2,100-square-feet of popular Hermès accessories, including scarves, fragrances, gloves, and other limited-edition products, which means more luxurious …

WWDMAGIC Keynote: Gilt Groupe On Innovation In Ecommerce

03/28/2011 – 5:00 AM |
WWDMAGIC Keynote: Gilt Groupe On Innovation In Ecommerce

While at WWDMAGIC in February, I attended a keynote speech by Gilt Groupe CEO, Kevin Ryan.  Ryan’s discussion focused on innovation in ecommerce.
Gilt started out by launching flash sales in the womenswear realm with a few employees, and has since branched out to include menswear, accessories, home and travel.  In regards to sales volume, …

Sunday Therapy: Discovering What You Are and Are Not

07/19/2009 – 3:39 PM |
Sunday Therapy: Discovering What You Are and Are Not

At some point in our life, we’ve asked ourselves the question “What’s my purpose? What do I want to do with my life?” Heck, my dear friend and SXSW partner in crime Melissa Pierce is making a documentary about it. I was reading Sassy, Savvy Mom‘s post, What I Am and What I Am Not. …

Los Angeles Fashion: July Networking & Meetup

07/15/2009 – 1:25 PM | 3 Comments

There’s  a lot happening in the fashion industry: ever changing economic climates, print publications downsizing, shifts in consumer spending habits and social technologies impacting the way brands interact with customers online. Last week, over what I can only call “drive by espresso”, FashionLuvr.com and I discussed all these topics and how they specifically impacted Los …

Digital Tea With New Zealand Designer Emily Kerse

07/07/2009 – 12:19 AM | 2 Comments
Digital Tea With New Zealand Designer Emily Kerse

I’m very excited about this interview; no, not just because it’s another twitter connection (but it is), but because of who it is! Everyone, I’d like to introduce you to Emily Kerse. Emily is a 25 year old fashion designer from New Zealand. When I saw Emily’s collections, I was floored.  For years, I’ve felt …

Twitter, the #140conf, Tidbits & Morsels

06/28/2009 – 11:06 PM |

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.