Not All Blogs & Vlogs Are Created Equal

As Mobile Video Grows, So Do Video Sharing Apps

Content strategist Sudha Thakur reports on the rise in mobile video and video sharing apps for smartphones.
Smartphones are everywhere. A report from the Pew Internet Project states that more than 50 percent of people in the U.S. own a smartphone, which may be the primary device for web access as early as 2013. Flurry Analytics reported …

Video: How To Identify Digital and Tech Trends

Video: How Wired magazine identifies digital and tech trends
There are so many amazing conferences these days that it’s impossible to attend every one. So far this year, there’s been SXSW, Innovation Summit, Mashable Connect, Lucky FABB and “Disruptive by Design,” Wired magazine’s first-ever conference, held in New York City on May 1. The publication “gathered a dynamic …

Sephora Unveils New Digital Strategy with Full Social Integration

Sephora launches The New Face of Sephora, a new personalized online and mobile experience with full social and in-store integration.
Sephora has given itself a make-over. A social and mobile makeover, that is. Sephora’s website now features an entirely new personalized online experience, mobile website, iPhone app and iOS devices in more than 100 stores. Sephora …

TV Viewers Earn Real-World Rewards with Viggle Check-ins

Viggle, an iOS social rewards mobile app, uses new technology to verify that users are watching the TV shows they check into. 
Last year, Get Glue made social rewards for mobile check-ins popular, pioneering check-ins to entertainment properties like TV shows, movies, books, music and brand topics. Users earn stickers similar to Foursquare badges for checking …

ARworks Creates Augmented Reality Fashion Show

ARworks has created an augmented reality fashion show for Vodafone. The telecom company chose designers featured at a Gombold Újra fashion show, and 11 designers have pieces displayed in augmented reality display accessible via a QR code with the AR browser Junaio. You can see the entire process unfold in the video below.

As you can see, …

CityMaps Expands Mobile Consumer Shopping Guides to San Francisco & Austin, TX

Last year, we raved about CityMaps launching interactive consumer shopping guides in New York City. To start Q1 of 2012 off right, CityMaps announced the next version of the website, a new iOS app and expanded local coverage that includes New York City, San Francisco and Austin. From deals at local bistros to “Angela” taking …

10 Digital Marketing Trends For Fashion, Luxury and Retail

Every year, the editors of FMM learn valuable lessons that inform our digital strategies for the coming year at our Innovation Summit. This year’s event was no exception.
One hundred people gathered at Woodbury University in Burbank, Calif., to hear executives from Hudson Jeans, Condé Nast, ALDO Shoes, AHAlife, Bumebox, Fresh Concept Labs, VidYard, Rock Bridge Productions, …