Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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As Luxury Brands Expand To China, Have They Laid Out A Mobile Strategy?
11/16/2009 – 6:40 am | Comments
As Luxury Brands Expand To China, Have They Laid Out A Mobile Strategy?

As the luster of luxury goods fades in Japan, luxury brands are expanding their presence and retail locations in China and other parts of Asia.  It seems China will be the luxury industry’s shining beacon …