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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: mobile marketing

As Mobile Video Grows, So Do Video Sharing Apps

05/22/2012 – 5:53 AM | 32 views
As Mobile Video Grows, So Do Video Sharing Apps

Content strategist Sudha Thakur reports on the rise in mobile video and video sharing apps for smartphones.
Smartphones are everywhere. A report from the Pew Internet Project states that more than 50 percent of people in the U.S. own a smartphone, which may be the primary device for web access as early as 2013. Flurry Analytics reported …

Shoemocracy: Social Sharing, Exclusively for Shoes

03/06/2012 – 5:27 AM | One Comment | 2,734 views
Shoemocracy: Social Sharing, Exclusively for Shoes

Getting even more specific than Snapette, Shoemocracy is an all-new online community for shoe lovers around the world. The platform encourages users to share their passion for footwear by creating a personal profile, uploading pictures and networking with others. In addition, users will find ideas for future styles to purchase, everything from sneakers to heels, …

Trend Alert: 3D for Mobile, Advertising Campaigns

03/01/2012 – 5:10 AM | 1,712 views
Trend Alert: 3D for Mobile, Advertising Campaigns

This post was contributed by James Stewart, a Toronto-based film director and founder of the creative studio Geneva Film Co.
Since James Cameron’s Avatar was released in 2009, 3D has become the go-to medium for A-list film directors: Tim Burton’s Alice in Wonderland, Wim Wenders’ Pina, Martin Scorsese’s Hugo, Werner Herzog’s Cave of Forgotten Dreams (which Stewart digitally …

Four Steps to Develop a Successful Mobile Strategy

11/28/2011 – 8:08 AM | 5 Comments | 5,483 views
Four Steps to Develop a Successful Mobile Strategy

 “Moving Targets: How to Connect and Engage Lifestyle Customers via Mobile Devices, Games & Apps” is a three-part mobile series on mobile sponsored by Fresh Concept Lab, creators of Stylmee, the fashion and lifestyle industries’ first 3D fashion iPad App.
Morgan Stanley forecasted that more mobile devices than PCs would be sold in 2012. They were …

The History and Future of Mobile’s Role in Fashion

11/22/2011 – 9:06 AM | 4,282 views
The History and Future of Mobile’s Role in Fashion

“Moving Targets: How To Connect and Engage Lifestyle Customers Via Mobile Devices, Games & Apps” is a three-part mobile series on mobile sponsored by Fresh Concept Lab, creators of Stylmee, the fashion and lifestyle industries’ first 3D fashion iPad App.
Mobile marketing is something that can’t be ignored. Lifestyle brands, retailers and products are actively and …

CheckPoints + ShopSavvy Revolutionize In-Store Consumer Engagement

11/08/2011 – 5:07 AM | One Comment | 2,423 views
CheckPoints + ShopSavvy Revolutionize In-Store Consumer Engagement

ShopSavvy, a mobile shopping assistant app, and CheckPoints, a product engagement company, have announced a partnership to create and deliver highly targeted advertising campaigns, connecting Fortune 500 brands to millions of ShopSavvy and CheckPoints users at the precise moment their purchase decisions are being made–in the store aisle.
Through the partnership, CheckPoints and ShopSavvy can deliver …

MAGIC Trade Show Partners With Mobile Fashion App Pose

08/14/2011 – 10:13 AM | 1,943 views
MAGIC Trade Show Partners With Mobile Fashion App Pose

FashionablyMarketing.Me is excited to be an official partner of the MAGIC Trade Show in Las Vegas in August. FMM’s Krista Peck and guest writer Laura Kudia will bringing you all the digital insights from the MAGIC seminar series each day.
They will also be styling and profiling their hottest designer and people live from the show …