Not All Blogs & Vlogs Are Created Equal

Lead Story »

Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

Read the full story »
Home » Archive by Tags

Articles tagged with: marketing

Wednesday Wisdom: SXSW, The Art Of Story Telling + Simple Consumption

09/14/2011 – 5:01 AM |
Wednesday Wisdom: SXSW, The Art Of Story Telling + Simple Consumption

FMM LINKs

FMM The First Fashion Business Blog To Launch Customized Tumblr
HOW-TO: Fix The Broken Relationships Between Bloggers And Brands
Luxury Retailer Bergdorf Goodman Launches Shoes About Town Campaign
Social Media ROI: Conversations Via Twitter At MAGIC Worth $290,000 Ad Spend

Must Reads Of The Month

New York Skinny Vs. Paris Skinny – Garance Dore
Lady Gaga Talks a Lot of …

CEO of Rebecca Minkoff, Uri Minkoff: From Start-Up to Major Designer

09/12/2011 – 6:02 AM |
CEO of Rebecca Minkoff, Uri Minkoff: From Start-Up to Major Designer

The business of fashion can be daunting for any young designer, especially during economic downturns. Finding your voice, creating a marketing strategy and financing the products for one goal: to catch that elusive fashion customer. Uri Minkoff, CEO of Rebecca Minkoff, shares his case study to an audience of young designers at MAGIC’s seminar series …

Social Technologies, Commerce and Games: The Evolution Of Social Media

08/23/2011 – 12:47 AM |

The Future Of Social Media: Commerce, Gaming and Technology
View more presentations from Macala Wright.

Social Technologies, Commerce and Games: The Evolution Of Social Media
Presented August 23, 2011 at MAGIC Trade Show In Las Vegas
Facebook, Twitter and blogging are now pillars of a brand’s online  marketing strategy. Social shopping, photo sharing, social gaming and  cashless purchases with …

INTERVIEW: Melissa Gonzalez Of Lion’esque Style + RS POP Shop

08/16/2011 – 3:51 AM |
INTERVIEW: Melissa Gonzalez Of Lion’esque Style + RS POP Shop

We were web surfing the other day when we found this feature on Melissa Gonzales at Lifestyle + Charity.  You know we have a soft spot for anything to do with fashion + philanthropy.  And a pop up shop is involved?  We simply had to learn more.  So, we did.
We’re pleased to share this interview …

Wednesday Wisdom: Transmedia, The Future Of Retail & Social Integration

08/10/2011 – 5:10 AM |
Wednesday Wisdom: Transmedia, The Future Of Retail & Social Integration

Wednesday Wisdom: What The Fashionable Are Reading
On FMM:

HOW-TO: Fix The Broken Relationships Between Bloggers + Brands – Macala Wright
Why The Fashion Industry Needs Talented Community Managers – Jessica Kia, Starworks Group
DKNY PR Girl Interview: How To Build A Social Brand With Style + Grace – Macala Wright

Wednesday Must Read:
PSFK Launches Future Of Retail Report

PSFK has …

Wednesday Wisdom: What The Fashionable Are Reading On The Web

08/03/2011 – 6:15 AM |
Wednesday Wisdom: What The Fashionable Are Reading On The Web

On FMM:

Virtual Fitting: Another Piece In The Future Of Online Shopping – Krista Peck
The Future Of Facebook: Commerce, Engagement and Content – Macala Wright
Adventures In Retail – Customer Service in Sydney Australia – Macala Wright
6 Ways The Indie Film Industry Creates Effective Branded Content – Macala Wright
Metrics: EDITD Measures Social ROI for Fashion Brands – …

Rei Kawabuko, Artist & Visionary

07/05/2011 – 6:14 AM | One Comment
Rei Kawabuko, Artist & Visionary

Most of us know Rei Kawakubo as the elusive creative force behind the Tokyo- originating label Comme des Garçons.  But her creativity and vision go far beyond fashion.
Through a diverse portfolio of work, spanning just short of four decades, Kawakubo has positioned herself not only as one of the top three Japanese designers of our …