Social Media

strategies, tactics and tools to needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Archive by Tags

Articles tagged with: marketing

October 24: FMM Speaks At New York Fashion Conference

10/03/2011 – 5:04 AM | 2 Comments | 2,069 views
October 24: FMM Speaks At New York Fashion Conference

THE HANDBAG DESIGNER 101 WORKSHOP:  Insider Secrets and Tips for Designing, Making, Marketing Handbags and More
Monday, October 24th, 2011 from 9am-5pm
Tickerts Are: $95.00 – Order Online
Fashion Institute of Technology, …

Wednesday Wisdom: Look Good, Be Good

09/28/2011 – 11:50 AM | 1,021 views
Wednesday Wisdom: Look Good, Be Good

ON FMM:
NYFW SS12: Calvin Klein – Taisa Veras
Consumers Spend 30 Percent of Their Time on Facebook; Market To Them – Laura Kudia
Luxury Redefined: Who Wants Prada when you can have …

Wednesday Wisdom: Fashion Week Wrap Up

09/21/2011 – 5:02 AM | 1,135 views
Wednesday Wisdom: Fashion Week Wrap Up

Yes, the internet is abuzz about FASHION when it came to NYFW, here are the highlights:

ON FMM

FNO Campaign: Go Inside DKNY PR Girl’s World For Fashion’s Night Out – Macala …

Wednesday Wisdom: SXSW, The Art Of Story Telling + Simple Consumption

09/14/2011 – 5:01 AM | 1,081 views
Wednesday Wisdom: SXSW, The Art Of Story Telling + Simple Consumption

FMM LINKs

FMM The First Fashion Business Blog To Launch Customized Tumblr
HOW-TO: Fix The Broken Relationships Between Bloggers And Brands
Luxury Retailer Bergdorf Goodman Launches Shoes About Town Campaign
Social Media ROI: Conversations …

CEO of Rebecca Minkoff, Uri Minkoff: From Start-Up to Major Designer

09/12/2011 – 6:02 AM | 1,163 views
CEO of Rebecca Minkoff, Uri Minkoff: From Start-Up to Major Designer

The business of fashion can be daunting for any young designer, especially during economic downturns. Finding your voice, creating a marketing strategy and financing the products for one goal: to …

Social Technologies, Commerce and Games: The Evolution Of Social Media

08/23/2011 – 12:47 AM | 2,197 views

The Future Of Social Media: Commerce, Gaming and Technology
View more presentations from Macala Wright.

Social Technologies, Commerce and Games: The Evolution Of Social Media
Presented August 23, 2011 at MAGIC Trade Show …

INTERVIEW: Melissa Gonzalez Of Lion’esque Style + RS POP Shop

08/16/2011 – 3:51 AM | 544 views
INTERVIEW: Melissa Gonzalez Of Lion’esque Style + RS POP Shop

We were web surfing the other day when we found this feature on Melissa Gonzales at Lifestyle + Charity.  You know we have a soft spot for anything to do …

Wednesday Wisdom: Transmedia, The Future Of Retail & Social Integration

08/10/2011 – 5:10 AM | 1,326 views
Wednesday Wisdom: Transmedia, The Future Of Retail & Social Integration

Wednesday Wisdom: What The Fashionable Are Reading
On FMM:

HOW-TO: Fix The Broken Relationships Between Bloggers + Brands – Macala Wright
Why The Fashion Industry Needs Talented Community Managers – Jessica Kia, Starworks …

Wednesday Wisdom: What The Fashionable Are Reading On The Web

08/03/2011 – 6:15 AM | 1,248 views
Wednesday Wisdom: What The Fashionable Are Reading On The Web

On FMM:

Virtual Fitting: Another Piece In The Future Of Online Shopping – Krista Peck
The Future Of Facebook: Commerce, Engagement and Content – Macala Wright
Adventures In Retail – Customer Service in …

Rei Kawabuko, Artist & Visionary

07/05/2011 – 6:14 AM | One Comment | 2,152 views
Rei Kawabuko, Artist & Visionary

Most of us know Rei Kawakubo as the elusive creative force behind the Tokyo- originating label Comme des Garçons.  But her creativity and vision go far beyond fashion.
Through a diverse …

Tom’s Launches One-For-One Business Model

06/07/2011 – 8:07 PM | 1,206 views
Tom’s Launches One-For-One Business Model

As of today, TOMS is no longer just a shoe company; by adding in accessories (namely eyewear), their new mantra is  “We’re the One for One company.” According …

WWDMAGIC Keynote: Gilt Groupe On Innovation In Ecommerce

03/28/2011 – 5:00 AM | 1,673 views
WWDMAGIC Keynote: Gilt Groupe On Innovation In Ecommerce

While at WWDMAGIC in February, I attended a keynote speech by Gilt Groupe CEO, Kevin Ryan.  Ryan’s discussion focused on innovation in ecommerce.
Gilt started out by launching flash sales in …