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Articles tagged with: marketing
Brand Challenge: Don’t Tweet About Discounts
As part of our jobs, we follow just about every fashion, beauty and home design brand with a social pulse on Twitter. In our editorial meetings, we began discussing Twitter …
How-To: Create a Branded YouTube Experience
In a recent seminar hosted by the Advertising Women of New York, Jessica Coghan and Emily Las of Starworks Group gave tips for marketing video content for luxury brands. They focused on …
FashInvest Offers 5 Digital Truths in Marketing
On December 7th, FashInvest held its second annual Capital Conference at the FIT designed to create opportunities for cutting-edge fashion startups and traditional fashion brands trying to raise money and take …
Dior’s Modern Take on Social Gaming and Beauty
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Is it me, or has Dior come up with the most interesting – and cute – interpretation of social gaming and engagement?
The first video, “Mise en Dior,” gives pinball a …
The History and Future of Mobile’s Role in Fashion
“Moving Targets: How To Connect and Engage Lifestyle Customers Via Mobile Devices, Games & Apps” is a three-part mobile series on mobile sponsored by Fresh Concept Lab, creators of Stylmee, …
U.K. Business Summit: The Digital Future of Fashion
Fashion is tough. What now and where next?
That was the underlying theme at the Drapers Fashion Summit held in London earlier this week. Both the High End and High Street …
New York City Fashion Firms Seek To Attract Top Student Talent
New York City Economic Development Corporation and Parsons The New School for Design have launched a joint initiative called Fashion Draft NYC.
Fashion Draft NYC is one of six fashion industry-focused …
Handbag Designer 101: Successfully Launching & Marketing Your Line
Last week Handbag Designer 101 in partnership with Handbags.com offered one-day The Handbag Designer Workshop event for aspiring handbag designers. The event was broken down on several panels from designing …
Pholiofy Makes Facebook Publishing Easy For Bloggers, Brands & Businesses
Let’s face it, brands and retailers want to seriously up their marketing results from Facebook, but two things stand in their way.
Cost: Facebook Development can, and usually does, cost as …
Deconstructing Beauty: Zombie Boy Video Campaign Shakes Up YouTube
Do you judge a book by its cover?
Creatives, intellectuals and advertising aficionados alike know this isn’t always the best policy. Combining that statement with the largest trend in video – …
How Luxury & Fashion Brands Can Successfully Launch In China
Now leading as the number one apparel and number two accessory market in the world, China’s consumer market explodes as tens of millions of people join the middle class every …
5 Truths of the Digital African-American Consumer
Did you know that there are 27 million African Americans online, spending an average of 32 percent of their time online with buying power expected to exceed $1.2 trillion dollars …