American Apparel’s Marketing Successes with Fashion Communities
03/19/2010 – 11:44 am | Comments

For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …

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articles on fashion marketing, digital strategy and online engagement.

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interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.

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Articles tagged with: Marketing

Giuseppe Zanotti: Designing The Perfect Shoe
03/19/2010 – 10:30 am | Comments

There’s an art to designing and crafting shoes that promote empowerment and self confidence for women. Giuseppe Zanotti shares his insights on how the craftsmanship of shoe is everything. Translating the creative vision into the …

STUDY: Apps Market Worth $17.5 billion by 2012
03/17/2010 – 2:34 pm | Comments
STUDY: Apps Market Worth $17.5 billion by 2012

GetJar, an independent mobile phone application store with more than 60,000 mobile applications for major mobile platforms such as Android, Symbian and Windows Mobile, commissioned a study that predicts the global apps market to be …

Interview: Daniela Zeltzer, Marketing XCVI Clothing
03/12/2010 – 9:49 am | Comments
Interview: Daniela Zeltzer, Marketing XCVI Clothing

XCVI has been on of my favorite brands since I moved to Los Angeles almost 10 years ago. Once I discovered that they’d started making moves to digital marketing and outreach, we knew FMM had …

Magazine Publishers To Launch “Commitment To Print” Advertising Campaign
03/02/2010 – 12:15 pm | Comments
Magazine Publishers To Launch “Commitment To Print” Advertising Campaign

The leaders of five major magazine companies — Charles H. Townsend, Conde Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media — today jointly announced the …

Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market
02/27/2010 – 6:46 pm | Comments
Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market

It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and …

How Businesses Spend Their Social Media Dollars
02/15/2010 – 7:03 am | Comments
How Businesses Spend Their Social Media Dollars

Ethan Bloch of Flowtown posted this last week. How businesses spend their social media dollars, and where they still have room for growth, couldn’t be any clearer.

Successful Fashion Marketing Strategies: Be Involved With Your Brand
02/10/2010 – 6:00 am | Comments
Successful Fashion Marketing Strategies: Be Involved With Your Brand

While leaders of successful companies and brands often have very different working styles and personalities, they do have one thing in common:
They involve themselves in every aspect of their company and/or brand.
Good leaders …

Style Bloggers Ask Agencies To “Keep Marketing Simple”
01/27/2010 – 9:45 am | Comments
Style Bloggers Ask Agencies To “Keep Marketing Simple”

Six weeks ago, UK style blogger Michelle posted her tale of footwear brand’s, Simple, marketing initiatives. Michelle and Marie thought they’d be getting a product for review for their blog, Kingdom of Style, but apparently, …

What It Takes To Go Pro – Becoming A Fashion Marketing Professional
12/09/2009 – 10:08 am | Comments
What It Takes To Go Pro – Becoming A Fashion Marketing Professional

Per my usual pattern this morning, I sip Lavazza espresso and stumble through hundreds of articles in my inbox. I stopped when I came to PR Couture’s post on Going Solo: A Guide to Working …

The Best of FMM: Our Top Posts Of 2009
12/07/2009 – 2:47 pm | Comments
The Best of FMM: Our Top Posts Of 2009

Can you believe it? We’re one year old today!
As the end of 2009 draws near, we’re recapping our best posts of 2009.
Our Best Articles of 2009
1.  Marketing Isn’t A Drive By Shooting
2. Facebook Marketing For …