Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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How Luxury Hotels Manage Digital Marketing In-House

05/17/2012 – 5:30 AM |
How Luxury Hotels Manage Digital Marketing In-House

Independent luxury hotels can manage digital marketing in-house with buuteeq, a digital marketing system designed for hotels.
Small businesses can get overwhelmed by digital marketing, which is certainly a full-time job. Agencies are not cheap to retain, but marketing a small business well takes talent, time and dedication. It’s not the DIY project that most people …

Dolce & Gabanna Launches Official YouTube Channel

05/16/2012 – 9:19 AM |
Dolce & Gabanna Launches Official YouTube Channel

Dolce & Gabbana announces the launch of its new official YouTube channel.

Get  ready for unlimited video inspiration from a premiere Italian fashion brand. The new official Dolce & Gabbana YouTube channel epitomizes the soul of the brand and entertains viewers with stunning cinematography and, most importantly, sublime fashion. The channel depicts the look and feel …

Kate Spade New York Launches Fathom Travel Site

05/11/2012 – 9:22 AM | 2 Comments
Kate Spade New York Launches Fathom Travel Site

kate spade new york partners with Fathom for city guides that offer travel recommendations for cities around the world.

What’s better than a really great travel blog? A really great travel blog with style. Now, in addition to Louis Vitton’s City Guides, kate spade new york has partnered with Fathom, a delightful, immaculately-curated travel guide, to launch …

Vogue Announces Global Dates for Fashion’s Night Out

05/10/2012 – 6:36 PM | One Comment
Vogue Announces Global Dates for Fashion’s Night Out

The international editions of Vogue have announced dates for this year’s global shopping celebration, Fashion’s Night Out.

It’s time to get excited. Fashion’s Night Out, the global shopping event featuring innovative collaborations from retailers and brands like Polyvore, COACH, NET-A-PORTER, DKNY and Saks Fifth Avenue, is hitting more cities than ever this year. This September, celebrations will …

Sephora Unveils New Digital Strategy with Full Social Integration

05/10/2012 – 9:49 AM | One Comment
Sephora Unveils New Digital Strategy with Full Social Integration

Sephora launches The New Face of Sephora, a new personalized online and mobile experience with full social and in-store integration.
Sephora has given itself a make-over. A social and mobile makeover, that is. Sephora’s website now features an entirely new personalized online experience, mobile website, iPhone app and iOS devices in more than 100 stores. Sephora …

10 Digital Marketing Trends For Fashion, Luxury and Retail

04/23/2012 – 5:19 AM | 2 Comments
10 Digital Marketing Trends For Fashion, Luxury and Retail

Every year, the editors of FMM learn valuable lessons that inform our digital strategies for the coming year at our Innovation Summit. This year’s event was no exception.
One hundred people gathered at Woodbury University in Burbank, Calif., to hear executives from Hudson Jeans, Condé Nast, ALDO Shoes, AHAlife, Bumebox, Fresh Concept Labs, VidYard, Rock Bridge Productions, …

The Digital Future of Fashion Weeks and Trade Shows

04/16/2012 – 5:48 AM | 3 Comments
The Digital Future of Fashion Weeks and Trade Shows

In June 2011, Joah Spearman, co-founder and executive producer of Style X, contributed an article to the Huffington Post that asserted that fashion weeks and trade shows are industry relics soon to be replaced by digital platforms that are democratizing the fashion industry.
“Fashion week events are still everywhere and rampant with budgets,” Spearman wrote. “They …