Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

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Marketing

articles on fashion marketing, digital strategy and online engagement.

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comprehensive social media, social network, social shopping and social influence articles

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interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.

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online marketing tools, websites and social technologies for brands and retailers.

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Articles tagged with: Marketing

Magazine Publishers To Launch “Commitment To Print” Advertising Campaign
03/02/2010 – 12:15 pm | Comments
Magazine Publishers To Launch “Commitment To Print” Advertising Campaign

The leaders of five major magazine companies — Charles H. Townsend, Conde Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media — today jointly announced the …

Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market
02/27/2010 – 6:46 pm | Comments
Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market

It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and …

How Businesses Spend Their Social Media Dollars
02/15/2010 – 7:03 am | Comments
How Businesses Spend Their Social Media Dollars

Ethan Bloch of Flowtown posted this last week. How businesses spend their social media dollars, and where they still have room for growth, couldn’t be any clearer.

Successful Fashion Marketing Strategies: Be Involved With Your Brand
02/10/2010 – 6:00 am | Comments
Successful Fashion Marketing Strategies: Be Involved With Your Brand

While leaders of successful companies and brands often have very different working styles and personalities, they do have one thing in common:
They involve themselves in every aspect of their company and/or brand.
Good leaders …

Style Bloggers Ask Agencies To “Keep Marketing Simple”
01/27/2010 – 9:45 am | Comments
Style Bloggers Ask Agencies To “Keep Marketing Simple”

Six weeks ago, UK style blogger Michelle posted her tale of footwear brand’s, Simple, marketing initiatives. Michelle and Marie thought they’d be getting a product for review for their blog, Kingdom of Style, but apparently, …

What It Takes To Go Pro – Becoming A Fashion Marketing Professional
12/09/2009 – 10:08 am | Comments
What It Takes To Go Pro – Becoming A Fashion Marketing Professional

Per my usual pattern this morning, I sip Lavazza espresso and stumble through hundreds of articles in my inbox. I stopped when I came to PR Couture’s post on Going Solo: A Guide to Working …

The Best of FMM: Our Top Posts Of 2009
12/07/2009 – 2:47 pm | Comments
The Best of FMM: Our Top Posts Of 2009

Can you believe it? We’re one year old today!
As the end of 2009 draws near, we’re recapping our best posts of 2009.
Our Best Articles of 2009
1.  Marketing Isn’t A Drive By Shooting
2. Facebook Marketing For …

Facebook Marketing For Fashion Brands And Retailers
11/28/2009 – 9:12 am | Comments
Facebook Marketing For Fashion Brands And Retailers

The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, …

Call Me A Communicator or Connecter, But Don’t Call Me Expert!
09/21/2009 – 9:55 am | Comments
Call Me A Communicator or Connecter, But Don’t Call Me Expert!

This morning, Geoff Livingston, shared why being called a social media expert or PR guy really irks him. Honestly, I can’t agree more. I, like Geoff, despise the terms, social media expert, publicist and even …

Marketing is Not a Drive-By Shooting
08/20/2009 – 2:02 pm | Comments
Marketing is Not a Drive-By Shooting

Post by Maria Ogneva, Director of Community
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and …