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Articles tagged with: Luxury
How Luxury Hotels Manage Digital Marketing In-House
Independent luxury hotels can manage digital marketing in-house with buuteeq, a digital marketing system designed for hotels.
Small businesses can get overwhelmed by digital marketing, which is certainly a full-time job. Agencies are not cheap to retain, but marketing a small business well takes talent, time and dedication. It’s not the DIY project that most people …
Fashion PR Platform Bipo Connects Brands and Press
UK-based Fashion PR platform Bipo connects brands and press, offers metrics & ROI for PR
Developed in partnership with leading fashion and press industry thought leaders in the UK, Bipo is a new B2B online platform connecting press and brands in the fashion and beauty industries. Bipo revolutionizes press office communication for fashion, beauty, luxury and designer brands and multi-branded …
Branded Content: Marks & Spencer, Louis Vuitton’s NOWNESS, Nina Garcia Gets AOL Series
NOWNESS launches Chinese version of content site
NOWNESS.com has launched a Chinese-language version of its unique editorial platform, giving Chinese consumers and luxury enthusiasts a new way to experience high-end lifestyle and to engage with luxury brands online.
Accompanying the new Chinese edition of NOWNESS, www.cn.NOWNESS.com, will be bespoke stories about luxury culture and events in the …
Burberry Extends Digital Presence In Asia with Live Event
Luxury retailer Burberry debuts the first Burberry World Live – a live event concept which will tour cities globally including London, Hong Kong and Chicago later this year. “This is the first fully immersive 360° experience following it’s multi-sensory experience, tested in Beijing earlier last year, is the first to blur the physical and digital …
EXCLUSIVE: The YSL Experience & Digital Beauty
Editorial contributed by: Shirley Pellicer, founder and CEO of SPNY InterActive
To launch its new Vernis à Lèvres glossy stain lip line, YSL created a new website, YSL experience, and leveraged social media, blogger partnerships, mobile and retail-tainment. After several studies and focus groups, the intuition of YSL Beauty staff was confirmed: consumers spend more time …
Five Social Curation Sites for Luxury Brands
Curation, more accurately, social product discovery and photo culitvation (as we like to call it), is most likely going to be named the social media trend of the year. With Pinterest‘s overnight celebrity and PPR’s backing of The Fancy, it looks like the race of relevance, based on niche audiences in the social content and …
Gold Shines at Second Annual Conference in NYC
Gold is an evergreen symbol of luxury. It has been a principal store of wealth and an object of desire since the beginning of recorded history. The second annual gold conference, “Gold: Vision, Value and Values,” which runs April12-13 in New York City, will examine gold’s unique place in cultures and economies, and discuss ways to improve …