Not All Blogs & Vlogs Are Created Equal

Longchamp Leverages Video & Bloggers For International Luxury Launch

Guest post by Shirley Pellicer. Based between Paris and New York, Pellicer is a Marketing Digital specialist for luxury brands. She created the SPNY InterActive Agency in 2009.
To launch its new collection, Longchamp Paris signed an ambitious international campaign, combining CRM, Social Media and Video

 To present its new leather goods collection named Balzane, Longchamp takes …

L2 Releases Latest Luxury Fashion Index; US Brands Lead In Digital Innovation

Today L2 releases their digital Index for fashion brands. The report provides a comprehensive look at not only brands’ digital aptitude, but a review of the social media platforms such as Polyvore, Instagram and Tumblr that the fashion industry is zealous about using. The insights in the report reflect huge possibilities in mobile, social commerce …

Burberry Debuts Biggest Digital Launch To Date For BODY

The writers and editrixes of FMM love luxury…moreover, we love the Brits at Burberry. Today, Burberry has allocated 60% of its marketing budget to digital mediums and the brands has embarked on it’s biggest digital fragrance launch to date with Burberry Body, it’s fragrance for women  in over 150 countries.
Campaign Social Media Highlights:

Facebook: Burberry launched …

Foursquare Just Got A Little Glitzier Thanks To David Yurman

David Yurman, the high-end jewelry brand, is now on Foursquare. In addition to their growing Facebook  and Twitter channels, David Yurman is reaching out to fans, providing insider tips about the luxury brand at their boutique on Madison Avenue as well as at popular retailer locations including Bloomingdales and Neiman Marcus. David Yurman is also …

Luxury Interactive: What Luxury Brands Have Learned About Social Media in 2010

At the end of May, like last year, I had the pleasure to attend Luxury Interactive conference in London, organized by WBR.  Luxury Interactive is a conference that “breathes” luxury in the sense that it is high quality, as it has both great speakers and attendees and is intimate, as the number of attendees is …

Asia Rising – Luxury Brand IPOs In The East

There are lots of brands gunning for Hong Kong, the world’s top market for IPOs, right now.  There seems to be a never-ending flow of headlines dedicated to the topic of Hong Kong IPOs. So far this year, 25 IPOs in Hong Kong have raised $7.7 billion.
The luxury sector, particularly, has an interest in …

Exclusive Video Peek: Florrie For Dolce&Gabbana

Back in November, Dolce&Gabbana met this young artist who had only 2k fans on her fan page, but who had this “star light.”  Through Dolce&Gababana’s digital magazine, Swide, they decided to create a link between the company and the artist and use Swide as a way of talent scouting.  After an interview with the artist …