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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: Location-Based Marketing

Taap.it Mobile Marketplace Adds Social Sharing

04/12/2012 – 7:10 AM | 912 views
Taap.it Mobile Marketplace Adds Social Sharing

If you want to stay on top in digital, you’ve got to be able to adapt your offerings to suit your audience. When Taap.it first launched in July 2011, the site was built to be a cleaner, local Craigslist with Instagram-like photo tools. In March 2012, Taap.it mobile marketplace relaunched its service as a location-based social …

Snapette Latest Mobile Fashion App Availabe in iTunes

09/15/2011 – 6:03 AM | 1,898 views
Snapette Latest Mobile Fashion App Availabe in iTunes

Snapette is a cute, fun mobile, location-based app that’s focused on the two things we care about the most: bags and shoes.
It feels like Instagram for accessories, but there’s more to it. First and foremost, the app allows tech-savvy fashionistas to share photos of in-store products by location, give social recommendations and comment on their friend’s choices.
It’s …

ShopNear.me Delivers Local San Francisco Shopping Delight Via Mobile App

08/04/2011 – 5:00 AM | 3,088 views
ShopNear.me Delivers Local San Francisco Shopping Delight Via Mobile App

With mobile phones in our pockets, in our handbags or wherever else is convenient, we know that location based marketing is the way of the future. So, we get excited when we see innovative ways to connect with our favorite local haunts or find new places to explore. When shopping is involved, we’re even more …

Nordstrom Gets Digital: Mobile Check-Out, Geolocation & Apps

06/22/2011 – 9:05 AM | 4,939 views
Nordstrom Gets Digital: Mobile Check-Out, Geolocation & Apps

Large retailers continue down the digital path, making the customer’s shopping experience easy and hassle free. Most recently,  one of our favorite retailers, Nordstrom, has enabled mobile checkout in their retail locations. According to Nordstrom, approximately 5,000 mobile checkout devices will be rolled out to their stores, helping to grow the technology aspect of the …

Vote For FMM: 944 Picks Los Angeles

04/18/2011 – 5:08 AM | 858 views
Vote For FMM: 944 Picks Los Angeles

944 is asking you to share your favorite picks from your favorite cities.  Detroit, Las Vegas, Los Angeles, Miami, Orange County, Phoenix, San Diego and San Francisco are included in the 944 Reader’s Picks online voting forum.  You can add a vote for your favorite coffee shop, nightspot, salon, and amongst other things, blogger or …

The Future Of Social Commerce

03/21/2011 – 5:34 AM | 1,250 views

I can’t believe that MAGIC was a month ago. It feels like it was just yesterday. In true technology loving, fashionably marketing fashion girl style, I found space between statement necklace DIYing with Erica Domesek and livestreaming trends on TeenVogue.com to get in a Social Commerce panel for FMM audiences. We could never neglect the …

11.12.2010: Men In Fashion, The Need For iPads & Mobile Luxury

11/12/2010 – 4:30 AM | One Comment | 680 views
11.12.2010: Men In Fashion, The Need For iPads & Mobile Luxury

Fashion Marketing News This Week

Event:  Behind The Seams Conference Los Angeles:  On November 20, Afingo ill offer over 1,000 industry professionals a chance to interact with the leading minds of the fashion industry at this day-long fashion industry forum.
U.S. E-Commerce:  H&M Missing Revenue Stream:  H&M has a huge online presence, but is losing sales …