Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: lingerie

Lane Bryant Conference Unites Plus Size Bloggers

05/28/2010 – 5:43 PM |
Lane Bryant Conference Unites Plus Size Bloggers

Leading plus size retailer Lane Bryan assembles plus-size, curvy fashion bloggers for inaugural event
Lane Bryant is bringing 13 of the Web’s top full-figure fashion authorities to its Columbus headquarters on June 3 to celebrate the unique intersection of fashion and social media.
During the day-long event, fashion bloggers hailing from New York, Chicago, Washington, DC and …

Simple Luxury Marketing + $2,000 Worth of La Perla Lingerie

11/02/2009 – 4:12 PM |
Simple Luxury Marketing + $2,000 Worth of La Perla Lingerie

One of our favorite luxury lingerie makers is giving away $2,000 worth of their most beautiful dainties. All you have to do is enter your email address and name and voila! You’re in!
Enjoy a bit of decadence. We hope you win! The contest runs until November 8th, 2009.
La Perla’s Chic Marketing Tactics
Not all contests, promotions …

Sunday Social: What’s Transpiring In the Fashion Universe

06/08/2009 – 1:07 AM |

Cosabella’s Miami Lingerie Show & an Interview with VP of Brand Development Guido Campello
Fashionista.com – Social What? Is shopping online a social experience and are online shoppers actively involved in fashion social networking sites?
LA Times – Polyvore.com as a marketing tool and its negative/positive effects for brands.
LA Times – Fashion Brands are surpassing magazines and …

Three Fashion Brands & Retailers Creating Effective Videos

06/04/2009 – 2:48 AM |

On Monday, Mashable published the Five Best Brands Using YouTube for viral video. The author, Catherine-Gail Reinhard (Creative Director at Videasa) recently completed an extensive research study of marketers about online video. Of the five brands, three were fashion services or fashion retail related. Reinhard writes:
As YouTube has grown into the preeminent video sharing service …

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media

05/24/2009 – 4:51 PM | One Comment

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

Tickle Me Tuesday: The Bra That Cosabella Built

04/14/2009 – 2:59 AM |

Tickle Me Tuesdays has become my favorite topic to write about. I feel it’s fitting to put it under “Retail Therapy” as well. I know there are hundreds of blogs about fashion, style and clothing – Tuesdays are my contribution. This Tuesday is dedicated to one of the most amazing bras I’ve ever purchased.
As a …