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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Marc Jacobs Creates Photo Sharing Success with #MARCFAM

01/13/2012 – 4:13 AM | One Comment | 3,661 views
Marc Jacobs Creates Photo Sharing Success with #MARCFAM

How do you bring together the social photos your customers are sharing? If you did bring them all together, what would it look like? Well Marc Jacobs has the answer. The brand founders, Marc Jacobs and Robert Duffy, attract many different creative, forward thinking, eccentric personalities and know just how to cultivate fruitful collaborations with …

Retailers Get Creative with Holiday Campaigns

12/14/2011 – 2:59 PM | 2,131 views
Retailers Get Creative with Holiday Campaigns

This year, it seems like retailers and e-tailers have pulled out the big guns in terms of attracting, engaging and converting their social audiences to sales. From Twitter to Facebook, Pinterest to social games, retailers are offering creative social incentives.
Bonobos, Brett Falghren and secret codes on Twitter
Starting Monday and going through Friday, December 16th, Bonobos …

L2 Releases Latest Luxury Fashion Index; US Brands Lead In Digital Innovation

10/11/2011 – 12:00 PM | 3,173 views
L2 Releases Latest Luxury Fashion Index; US Brands Lead In Digital Innovation

Today L2 releases their digital Index for fashion brands. The report provides a comprehensive look at not only brands’ digital aptitude, but a review of the social media platforms such as Polyvore, Instagram and Tumblr that the fashion industry is zealous about using. The insights in the report reflect huge possibilities in mobile, social commerce …

Club Monaco Becomes Brand To Watch With ‘What Inspires You’ Campaign

09/29/2011 – 11:26 PM | 2 Comments | 3,973 views
Club Monaco Becomes Brand To Watch With ‘What Inspires You’ Campaign

As most of our readers know, the women of FMM are very picky about the brands we buy, write about and simply worship. Why? Because most of  us use the marketing efforts of the brands we shop to become loyal customers. We’re retail business journalists after all.

Since 2007, I’ve been a fan of Club Monaco …

Four Ways The Fashion Industry Can Visualize Instagram Photos On The Web

08/19/2011 – 5:00 AM | 2,203 views
Four Ways The Fashion Industry Can Visualize Instagram Photos On The Web

As much as we love finding out what people are up to via Twitter, we are madly in love with the visual instant gratification that Instagram provides. Our voyeuristic desires are fed as we get a glimpse into the worlds of both our friends and complete strangers.
We all know that the fashion industry is insanely …

The Asian Felines The Fashion Industry Should Be Following On Instagram – Seriously

08/15/2011 – 5:00 AM | 1,398 views
The Asian Felines The Fashion Industry Should Be Following On Instagram – Seriously

Dear Fashionable Readers,
We understand that some of you, as brands or social media personalities, may have yet to jump on Instrgram. Well, we may have just found the perfect reason for you. And that reason is Kachimo.

From what we can tell (we don’t speak Japanese), Kachimo is an interesting look at a quite curious group …

Be Vain And Advertise Your Instagram Pics

07/15/2011 – 7:15 AM | 1,975 views
Be Vain And Advertise Your Instagram Pics

We’re still waiting for Instagram to do a few things, including providing “follow me” buttons and vanity URLs for our coveted Instagram accounts. However, The Next Web informed us of a third party application called Followgram that offers these things now.  We kind of like instant gratification, so we checked it out.

Followgram is a …