Not All Blogs & Vlogs Are Created Equal

Social Media Week Runs ‘Instagram Your City’ Contest

Social Media Week is running an “Instagram Your City” travel contest, which ends June 29. #InstagramYourCity

Leave it to Social Media Week to come up with an amazing contest. “Instagram Your City“ drives social engagement, educates participants about its brand and offers a truly cool grand prize: a trip to any Social Media Week city during the …

Sephora Unveils New Digital Strategy with Full Social Integration

Sephora launches The New Face of Sephora, a new personalized online and mobile experience with full social and in-store integration.
Sephora has given itself a make-over. A social and mobile makeover, that is. Sephora’s website now features an entirely new personalized online experience, mobile website, iPhone app and iOS devices in more than 100 stores. Sephora …

Viddy Poised to Become The Instagram of Mobile Video

Fashionistas, get ready for your new favorite app. Viddy is a mobile social video application that enables users to shoot, beautify and share 15-second video clips in a format similar to Instagram. Viddy enables users to quickly and easily add titles, tags and geo-location with Foursquare and share via the Viddy network, Facebook, Twitter, YouTube, Tumblr, email, …

H&M Celebrates Marni Launch With Instagram Contest

As FMM readers probably already know, Marni is the latest designer to collaborate with H&M. Leading up to the launch of the collection on March 8, 2012, H&M and Marni are building awareness with a series of social media initiatives, including an Instagram contest, “What Inspires You?” on the H&M Facebook page.
The contest launched February …

13 Startups Changing Lifestyle Through Discovery & Curation

In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of …

Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance

Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New York store at Christmas COOL?
Since augmented reality seems to be the topic of the month, we’ve found another fragrance launch for you leveraging the cutting …

Three Fashion Brands Leveraging Instagram’s API for Marketing Success

How can brands create super fresh, engaging and visual brand campaigns? Recently top companies have used Instagram’s API, and the mobile app’s 15 million registered users, to take their next marketing strategies to the next level.
In February 2010, Instagram harnessed the power of its enormous photo collection by offering developers a fully-scalable API that aggregates …