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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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HOW-TO: Create A Facebook Timeline

09/25/2011 – 7:06 PM | 4 Comments
HOW-TO: Create A Facebook Timeline

So how many of our fabulous FMM readers watched Mark Zuckerberg’s keynote Thursday at the F8 Conference? Did any of you jump over from the L2 Think Tank session or PRADA livestream to learn how Facebook just changed our industry forever?
Well if you didn’t, there were some pretty important things happening on Facebook. The women …

A Blueprint For The Perfect Blog Post

08/27/2011 – 5:42 PM |
A Blueprint For The Perfect Blog Post

Discovered via my friend Rachelle Houde, I believe the photo says it all.

How-To Properly Define Sustainable Fashion

05/24/2011 – 10:45 PM | One Comment
How-To Properly Define Sustainable Fashion

There has been a lot of talk about fashion’s movement into “green.” From H&M to Puma, brands are finding ways to implement practical change.  Noting the importance of carrying out more responsible practices into their business and design models, fashion labels are brainstorming to come up with the best way to embrace green while still …

Glorious Fashion Tips For Girls on Superbowl Sunday

02/04/2010 – 12:22 PM | 2 Comments

Kristen + Kristen – The genius Los Angeles designers behind Gloria + Beatrice and producers of cult Los Angeles fashion blog – {forever}VAINglorious haven taken a fashionable plunge into the video realm.
Kristen + Kristen have come up with these fashionable recommendations for women and what to wear on Superbowl Sunday. I never realized that you …

The Best of FMM: Our Top Posts Of 2009

12/07/2009 – 2:47 PM | 3 Comments
The Best of FMM: Our Top Posts Of 2009

Can you believe it? We’re one year old today!
As the end of 2009 draws near, we’re recapping our best posts of 2009.
Our Best Articles of 2009
1.  Marketing Isn’t A Drive By Shooting
2. Facebook Marketing For Fashion Brands
3. Advanced Facebook Marketing For Fashion Brands
4. Developing Fashion Line Profitability
5. As Luxury Brands Expand To China, Have They …

Twitter Metrics, Engagement and ROI for Retailers

11/06/2009 – 7:05 AM |

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how retail brands can create authentic engagement with customers. The panelists offered insights on how to establish metrics that could define the ROI on social media …