Interview: Daniela Zeltzer, Marketing XCVI Clothing
03/12/2010 – 9:49 am | Comments

XCVI has been on of my favorite brands since I moved to Los Angeles almost 10 years ago. Once I discovered that they’d started making moves to digital marketing and outreach, we knew FMM had …

Read the full story »
Marketing

articles on fashion marketing, digital strategy and online engagement.

Social Media

comprehensive social media, social network, social shopping and social influence articles

Industry Interviews

interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.

Online Resources

online marketing tools, websites and social technologies for brands and retailers.

Mobile

mobile commerce, location-based services, apps development and mobile payment articles

Home » Archive by Tags

Articles tagged with: how to

Glorious Fashion Tips For Girls on Superbowl Sunday
02/04/2010 – 12:22 pm | Comments

Kristen + Kristen – The genius Los Angeles designers behind Gloria + Beatrice and producers of cult Los Angeles fashion blog – {forever}VAINglorious haven taken a fashionable plunge into the video realm.
Kristen + Kristen have …

The Best of FMM: Our Top Posts Of 2009
12/07/2009 – 2:47 pm | Comments
The Best of FMM: Our Top Posts Of 2009

Can you believe it? We’re one year old today!
As the end of 2009 draws near, we’re recapping our best posts of 2009.
Our Best Articles of 2009
1.  Marketing Isn’t A Drive By Shooting
2. Facebook Marketing For …

Twitter Metrics, Engagement and ROI for Retailers
11/06/2009 – 7:05 am | Comments

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how retail brands can create authentic …