Engaging Fashion-Savvy Mobile Consumers – There’s An App For That!
03/08/2010 – 5:51 pm | Comments

Engagement, Crowdsourcing and Fashion Savvy Users: There’s An App For That

The fashion industry’s adaptation of all things digital has started to move from social media and social networks into brands creating and distributing their …

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articles on fashion marketing, digital strategy and online engagement.

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comprehensive social media, social network, social shopping and social influence articles

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interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.

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online marketing tools, websites and social technologies for brands and retailers.

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Articles tagged with: how to

Glorious Fashion Tips For Girls on Superbowl Sunday
02/04/2010 – 12:22 pm | Comments

Kristen + Kristen – The genius Los Angeles designers behind Gloria + Beatrice and producers of cult Los Angeles fashion blog – {forever}VAINglorious haven taken a fashionable plunge into the video realm.
Kristen + Kristen have …

The Best of FMM: Our Top Posts Of 2009
12/07/2009 – 2:47 pm | Comments
The Best of FMM: Our Top Posts Of 2009

Can you believe it? We’re one year old today!
As the end of 2009 draws near, we’re recapping our best posts of 2009.
Our Best Articles of 2009
1.  Marketing Isn’t A Drive By Shooting
2. Facebook Marketing For …

Twitter Metrics, Engagement and ROI for Retailers
11/06/2009 – 7:05 am | Comments

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how retail brands can create authentic …