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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Google Launches Schemer, Expands Google+

12/21/2011 – 6:57 AM | 2 Comments
Google Launches Schemer, Expands Google+

Uh oh…it looks like Google taking a page from Harry Potter and getting into a little mischief.  Yesterday, Google launched an attractive new service called Schemer.

Schemer (ha ha, play on scheme) is platform add on where you add ideas of what to do in your local city or get recommendations from your favorite news outlets about …

Retailers H&M and Macy’s Also Launch Google+ Business Pages

11/07/2011 – 3:40 PM | 2 Comments
Retailers H&M and Macy’s Also Launch Google+ Business Pages

Along with Burberry, retailers Macy’s and H&M have launched Google+ business pages. H&M’s Google+ page has nearly 4,000 followers and Macy’s Google+ page has nearly 3,700 followers.
H&M’s page sports the upcoming collaboration with Versace. What we noticed and loved is the possibility of user generated content via share your photos under their photo tab.
FMM Reader …

Google+ Launches Business Pages With Burberry As Its First Luxury Brand

11/07/2011 – 3:21 PM |
Google+ Launches Business Pages With Burberry As Its First Luxury Brand

It’s here, Google + for Business, and luxury retailer Burberry is the first one on board.  Less than 24 hours hours after Google announced the launch of brand pages, Burberry is already in 3500+ circles. We’ve calculated that they acquired over 100 additions in 10 minutes this morning. Looks like brands are going to get …

First Fashion, Then Music…Google Identity Crisis?

05/13/2011 – 6:57 AM |
First Fashion, Then Music…Google Identity Crisis?

After setting its sights on fashion, it seems that Google’s roving eye has moved on to the music industry.
Google announced the launch of its music services at the I/O 2011 conference in San Francisco.  The ‘Music Beta By Google‘ feature is said to be very similar to Amazon’s Cloud Drive, which is “more like a Web-based …

Google Boutiques: Like The Fast Fashion That Nobody Wants

02/22/2011 – 5:15 AM |
Google Boutiques: Like The Fast Fashion That Nobody Wants

Jointly Written By Macala Wright & Krista Peck
We heart Google Analytics. We’re geeky like that. But, Google Boutiques breaks our hearts.  So, we weren’t exactly thrilled when WWD reported that Google’s Boutiques.com added analytics to its game.
Yes, your memory serves you correctly:  Polyvore did the same thing two months ago. Are you thinking …

The Polyvore Blogger Network

12/23/2010 – 7:11 PM |
The Polyvore Blogger Network

The Polyvore Blogger Network launches and offers bloggers incentives for creating fashion sets and participating in the Polyvore online fashion community.

Google Boutiques’ Value To Fashion Brands & Retailers

11/19/2010 – 3:44 PM | 17 Comments
Google Boutiques’ Value To Fashion Brands & Retailers

For the past two weeks, everyone has been wondering what Google has had in store for the fashion industry. But, let’s take a step back. Google hasn’t moved into fashion in the past two weeks; they’ve been sniffing around for over a year  now.
Do you remember a few months ago when a guy named Tony …