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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: geolocation

CityMaps Expands Mobile Consumer Shopping Guides to San Francisco & Austin, TX

04/25/2012 – 5:20 AM | 652 views
CityMaps Expands Mobile Consumer Shopping Guides to San Francisco & Austin, TX

Last year, we raved about CityMaps launching interactive consumer shopping guides in New York City. To start Q1 of 2012 off right, CityMaps announced the next version of the website, a new iOS app and expanded local coverage that includes New York City, San Francisco and Austin. From deals at local bistros to “Angela” taking …

MOBILE APP: Broadcast Your Daily Itinerary With Forecast

08/12/2011 – 5:00 AM | 1,700 views
MOBILE APP: Broadcast Your Daily Itinerary With Forecast

Countless mobile apps are launched daily; it’s really hard for a digital girl to keep up sometimes. That’s why I rely on my tech-savvy friends to help me scope out the best new gadgets and applications.
When Sarah Conley (@StyleIT), the first person I followed on Twitter after I set up my account back in 2008, …

ShopNear.me Delivers Local San Francisco Shopping Delight Via Mobile App

08/04/2011 – 5:00 AM | 3,088 views
ShopNear.me Delivers Local San Francisco Shopping Delight Via Mobile App

With mobile phones in our pockets, in our handbags or wherever else is convenient, we know that location based marketing is the way of the future. So, we get excited when we see innovative ways to connect with our favorite local haunts or find new places to explore. When shopping is involved, we’re even more …

Foursquare Just Got A Little Glitzier Thanks To David Yurman

07/05/2011 – 12:25 PM | 1,859 views
Foursquare Just Got A Little Glitzier Thanks To David Yurman

David Yurman, the high-end jewelry brand, is now on Foursquare. In addition to their growing Facebook  and Twitter channels, David Yurman is reaching out to fans, providing insider tips about the luxury brand at their boutique on Madison Avenue as well as at popular retailer locations including Bloomingdales and Neiman Marcus. David Yurman is also …

Discover Foursquare’s BFF, Scoville

07/01/2011 – 8:55 AM | 1,258 views
Discover Foursquare’s BFF, Scoville

Currently in beta, Scoville is an application that can help you make the most of your Foursquare experience.  The idea started with #toptuesday, where friends would share their favorite places with each other so that during the week and weekend, they could discover new places to enjoy.

“We’re building the most awesome discovery platform. Every Tuesday …

Nordstrom Gets Digital: Mobile Check-Out, Geolocation & Apps

06/22/2011 – 9:05 AM | 4,939 views
Nordstrom Gets Digital: Mobile Check-Out, Geolocation & Apps

Large retailers continue down the digital path, making the customer’s shopping experience easy and hassle free. Most recently,  one of our favorite retailers, Nordstrom, has enabled mobile checkout in their retail locations. According to Nordstrom, approximately 5,000 mobile checkout devices will be rolled out to their stores, helping to grow the technology aspect of the …

Foursquare Lends Status & Honor In Southeast Asia

05/30/2011 – 6:05 AM | 1,345 views
Foursquare Lends Status & Honor In Southeast Asia

The mobile app that we all know and love, Foursquare, is the next big thing in Southeast Asia.  The location-based mobile app takes exploring cities to a new, exciting and interesting level, and the people of Southeast Asia have recognized this.

Social Media Planner/Strategist in Singapore, Oliver Woods, stated in his recent presentation, “Indonesia has a …