Not All Blogs & Vlogs Are Created Equal

Burberry Debuts Biggest Digital Launch To Date For BODY

The writers and editrixes of FMM love luxury…moreover, we love the Brits at Burberry. Today, Burberry has allocated 60% of its marketing budget to digital mediums and the brands has embarked on it’s biggest digital fragrance launch to date with Burberry Body, it’s fragrance for women  in over 150 countries.
Campaign Social Media Highlights:

Facebook: Burberry launched …

Foursquare Just Got A Little Glitzier Thanks To David Yurman

David Yurman, the high-end jewelry brand, is now on Foursquare. In addition to their growing Facebook  and Twitter channels, David Yurman is reaching out to fans, providing insider tips about the luxury brand at their boutique on Madison Avenue as well as at popular retailer locations including Bloomingdales and Neiman Marcus. David Yurman is also …

Discover Foursquare’s BFF, Scoville

Currently in beta, Scoville is an application that can help you make the most of your Foursquare experience.  The idea started with #toptuesday, where friends would share their favorite places with each other so that during the week and weekend, they could discover new places to enjoy.

“We’re building the most awesome discovery platform. Every Tuesday …

Foursquare Lends Status & Honor In Southeast Asia

The mobile app that we all know and love, Foursquare, is the next big thing in Southeast Asia.  The location-based mobile app takes exploring cities to a new, exciting and interesting level, and the people of Southeast Asia have recognized this.

Social Media Planner/Strategist in Singapore, Oliver Woods, stated in his recent presentation, “Indonesia has a …

Fashism Loves Foursquare

It’s only been about six months since Fashism released its first app, but along with spring, Fashism 2.0 — with geolocation capabilities — has arrived.  The newest version of the fashion mobile app integrates Foursquare into its fashionable game.
Thanks to the Foursquare API integration, users can try on clothes in-store and tag their looks to …

Flaunt Your Location Accomplishments With MyFoursquare

Sharing your latest check-ins and Foursquare badges is a lot more fun when more of your friends are in the loop. My Foursquare was designed to help you flaunt your Foursquare accomplishments across various online platforms.
Facebook users, WordPress users and webmasters can easily share their Foursquare activity through My Foursquare.  The free and customizable …

WHITE PAPER: How Social Media Is Revolutionizing Retail

This past month, I was interviewed for Apparel Magazine’s White Paper on how social media is revolutionizing social media for retailers.
The comprehensive brief is available on APPAREL Magazine’s website, or you can read it in the December issue of the magazine.

Feature: How Are Apparel Companies Using Social Media?
British luxury label Burberry took it one step …