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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Roberto Cavelli Switches To Google Apps

08/01/2010 – 10:04 AM | 1,453 views
Roberto Cavelli Switches To Google Apps

Google said that Italian fashion house Roberto Cavalli is making the switch to Google Apps in a phased migration for 500 users.
Phase one of the project will see Roberto Cavalli implementing Google Apps Premier Edition that enables the company to move across from the systems currently used by the group to a single Gmail system, …

FREE SEMINAR: Social Media For Retailers

07/08/2010 – 7:24 AM | 712 views
FREE SEMINAR: Social Media For Retailers

Wow! I feel like I’m everywhere these days. First the FGILA panel, then we went to Fashion Camp! I guess I can’t help it, I’m a girl that like to talk about all things digital. So here’s the next one.
On Tuesday, July 20th, 2010 I will be speaking on Social Marketing for Retailers. The panel …

APParently, I Should Be A Designer…

06/21/2010 – 6:36 PM | 451 views
APParently, I Should Be A Designer…

Have you ever wandered if you could move beyond the Etsy or BigCartel shop and make it as as a fashion designer? Well, you now have one more digital tool to see if you have chops.
For all you aspiring fashion designers, Appolicious has launched the Style Studio Fashion Designer iPhone; you can now begin creating …

The Brilliance of Catherine Malandrino

05/20/2010 – 4:00 AM | 548 views
Catherine Malandrino LA

Coverage By Laurie Brucker. Laurie Brucker is an image consultant and celebrity stylist based in Los Angeles, California. She is the international brand ambassador for Sense of Fashion, you may follow her on Twitter @LaurieBStyle.
May 7th and 8th proved to be yet another successful Legends of La Cienega celebration put on by the La Cienega Design …

Diesel’s VP of Marketing, David Ireland, On Social Media

05/17/2010 – 6:02 AM | 2 Comments | 2,028 views
Diesel’s VP of Marketing, David Ireland, On Social Media

FashionablyMarketing.Me’s interviews Vice Present of Marketing David Ireland to discuss Diesel, social media and the be stupid campaign.
Last week, Mashable published my case study on Diesel’s Use of Foursquare for their Faces of Stupid Campaign.
While writing the piece, I spoke with David Ireland, Vice President of Marketing for Diesel. We talked about the campaign …

Fashion Marketing Round-Up

05/14/2010 – 6:01 AM | 1,214 views
Fashion Marketing Round-Up

The month of April yield some amazing stories in multiple industries, here are the FMM picks for top fashion marketing links:
1. Louis Vuitton Vs. eBay -The Next Web, Amalia Agathou
2.  The Real Reason There Are No Women in Silicon Valley – Yuli Ziv
3. La Jolla Fashion Film Festival Defines the Fashion Short, Revitalizes San Diego …

@CatchaAChoo: Jimmy Choo and Foursquare

05/05/2010 – 3:11 PM | 2 Comments | 975 views

Tristan Walker discusses Jimmy Choo’s CatchAChoo campaign for the new Jimmy Choo sneaker line.

Note: Forgive my camera angles, I had to sit/lay on a floor to get this because it was standing room only. Best part of Web 2.0 Open!