Not All Blogs & Vlogs Are Created Equal

Lead Story »

Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

Read the full story »
Home » Archive by Tags

Articles tagged with: fashion

Not Just A Label Offers Nearly-Free Trend Service This Month

05/21/2012 – 8:32 AM |
Not Just A Label Offers Nearly-Free Trend Service This Month

Not Just A Label offers a 98 percent discount on WGSN trend service to its members this month.

To celebrate its fourth anniversary, Not Just A Label (NJAL) has partnered with WGSN, an online trend-analysis and research service, to offer its exclusive content to NJAL designers at a 98 percent discount in May.
WGSN helps designers gather …

Book Review: Ready to Launch, The PR Couture Guide to Breaking into Fashion PR

05/16/2012 – 6:04 AM | 2 Comments
Book Review: Ready to Launch, The PR Couture Guide to Breaking into Fashion PR

Ready to Launch: The PR Couture Guide to Breaking into Fashion PR is an easy-to-read, of-the-moment guide to the best practices for establishing a vital, productive career in fashion PR.
If you want a career in fashion PR but just can’t seem to catch a break, we’ve got the book for you. Ready to Launch: The PR …

Stylmee Debuts The First 3D Fashion Social Shopping Game Online

05/14/2012 – 5:46 AM |
Stylmee Debuts The First 3D Fashion Social Shopping Game Online

Fresh Concepts Labs has launched the first online 3D fashion social shopping game at Stylmee.com.

Fresh Concepts Labs has expanded their Stylmee platform. Now, in addition to the Stylmee App, Fresh Concept labs has launched the first 3D fashion social shopping game online at Stylmee.com called ”Shop City.” Best part? You can actually purchase the designer clothing items that you find …

Fashion PR Platform Bipo Connects Brands and Press

05/08/2012 – 8:45 AM |
Fashion PR Platform Bipo Connects Brands and Press

UK-based Fashion PR platform Bipo connects brands and press, offers metrics & ROI for PR
Developed in partnership with leading fashion and press industry thought leaders in the UK, Bipo is a new B2B online platform connecting press and brands in the fashion and beauty industries. Bipo revolutionizes press office communication for fashion, beauty, luxury and designer brands and multi-branded …

Metropolitan Museum to Live Stream Red Carpet of Costume Institute Benefit

05/03/2012 – 5:52 AM |
Metropolitan Museum to Live Stream Red Carpet of Costume Institute Benefit

Mark your calendars, fashionistas! For the first time in its history, red carpet arrivals at The Metropolitan Museum of Art’s renowned Costume Institute Benefit will be live streamed online Monday, May 7, from 6:30–8:30 p.m. EDT, on the Vogue, Amazon.com/Fashion and Metropolitan Museum websites.

Hosted by Vogue’s William Norwich and Elettra Wiedemann, the broadcast will include …

Project Runway Launches Social Talent Search

04/18/2012 – 5:03 AM |
Project Runway Launches Social Talent Search

Project Runway video contest launches on YouTube; Winner guaranteed spot in final casting session.
This week, Bedrocket Media Ventures and Full Picture will launch a two-week digital talent search on YouTube in search of the next Project Runway designer casting candidate. The talent search is the first exclusive preview of Look TV, the upcoming fashion and beauty …

How #TOBbyALDO Came To Be

04/09/2012 – 6:13 AM |
How #TOBbyALDO Came To Be

As FMM’s first collaboration with ALDO comes to a close, we’ve saved the last two of our three editorial detours (or surprises) for last. We’re starting our week by letting ALDO marketing and PR staff contribute their thoughts and ideas to us in word and photos.
Below, Vyara Ndejuru, Marketing Director of ALDO, shares the …