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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: Marketing

Pret-A-Portel.com Creates One-Stop-Shop for Buyers, Stylists

09/13/2011 – 5:03 AM | 2,048 views
Pret-A-Portel.com Creates One-Stop-Shop for Buyers, Stylists

Pret-a-Portel launched its new site for stylists, buyers and designers that shows current apparel, shoes, jewelry and accessory products from fashion labels and designers worldwide. The site lets users request products and samples instantly, reducing the cost and time of requesting samples.

“The fashion industry is increasingly fragmented and there are a lot of amazing new …

An Online Resource With Fashion Potential

08/20/2011 – 1:27 AM | 1,388 views
An Online Resource With Fashion Potential

We’re always on the hunt for quality online resources for small business owners, particularly in the fashion, beauty and lifestyle verticals. So, we were delighted to discover The Fashion Potential.  This site caters to designers, retailers, sales & marketing professionals and teens — all areas we here about constantly in the fashion world.

The Fashion Potential …

DVF Fall Campaign Has Us Daydreaming About Autumn Adventures

08/08/2011 – 4:29 PM | 1,840 views
DVF Fall Campaign Has Us Daydreaming About Autumn Adventures

We’re having a hard time working at FMM today.  We received these amazing images of the Fall 2011 DVF ad campaign, and we’re head over heels in love.  The exquisite designs, rich colors and artistic shots have us daydreaming about how we could incorporate these pieces into our fall wardrobes and travels.

Designer Fall Collections are …

Peek Inside The DKNY Summer Soire

08/05/2011 – 4:15 AM | 1,499 views
Peek Inside The DKNY Summer Soire

Leave it to DKNY to throw a fun summer soire on one of the hottest days in New York City. Fashion’s insiders, editors, bloggers, models, influencers, and even one of the Jonas Brothers showed up for the hottest fashion party of the summer.

The soire was held on July 26th at the Dream Hotel, one of …

5 Things To Know About Fall Trends From Barneys’ Amanda Brooks

06/28/2011 – 8:13 AM | 2,619 views
5 Things To Know About Fall Trends From Barneys’ Amanda Brooks

Last week, Macala attended the BNY + NARS event at the Soho House in West Hollywood.  The event began with a Q&A session with Francois Nars and Amanda Brooks.  There were several bloggers in attendance, and of course @BarneysNY tweeted live from the fashionable affair. Much to our delight, Macala brought back a fresh copy …

Stylitics: Fashion + Community + Analytics

06/16/2011 – 9:00 AM | 2,908 views
Stylitics: Fashion + Community + Analytics

In April, Stylitics, the grand prize winner of The Wharton School of The University of Pennsylvania’s 2011 Wharton Business Plan Competition caught the attention of our fashion analytics loving team.  Reading about the proprietary program instantly had us dreaming up the possibilities it might have for brands and consumers alike.
As we know, Web 3.0 will …

Are You The Next Coach Guest Blogger?

06/14/2011 – 10:30 AM | 2,851 views
Are You The Next Coach Guest Blogger?

All of the girls of FMM love Coach handbags; we own a few.  Ok, ok… we collect them like candy.  We won’t even discuss the Coach shoes and other goodies (Is that a savings account I hear crying?).

But, what the FMM girls especially love about Coach is the way it engages with its target audience …