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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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15 Fashion Industry Twitter Accounts To Follow

04/25/2011 – 4:44 AM | One Comment | 2,723 views
15 Fashion Industry Twitter Accounts To Follow

We’re on Twitter daily, so we’re the go-to girls when it comes to fashionable Tweeps to follow.  Here are 15 of our favorite fashion accounts to follow on Twitter.
1.  @DKNY – She swept the Fashion 2.0 Awards.  What’s not to love? Unlike many high profile Twitter users, DKNY PR Girl uses her account to retweet …

4.8.11 Fashion Marketing Links Roundup

04/08/2011 – 8:03 AM | 1,108 views
4.8.11 Fashion Marketing Links Roundup

Fashion Marketing News This Week

Rue La La Joins Tumblr With That’s So Rue: Flash sale site, Rue La La, offers a behind-the-scenes view with That’s So Rue, its blog powered by Tumblr.
Vente Privée Launches E-Commerce Services For Luxury Brands: The largest private sales site in the world launches Digital Commerce Factory, taking over the e-commerce …

*art Shoes Launches ‘Shoestorming’ Design Contest

03/15/2011 – 5:00 AM | One Comment | 1,760 views
*art Shoes Launches ‘Shoestorming’ Design Contest

*art is at it again!  Following the success of the *art Photo Mobile Contest where *art shoes fans were asked to photograph their feet in their *art brand shoes then submit the photos for placement on the company’s Flickr page, the Spanish shoe label is now creating an engaging contest-based marketing campaign called Shoestorming.
Designed as a …

Liz Clairborne’s The High Low Inspired By FashionablyMarketing.Me

01/25/2011 – 10:19 AM | 2 Comments | 1,426 views
Liz Clairborne’s The High Low Inspired By FashionablyMarketing.Me

It looks like branded content continues to be all the rage in the fashion industry. This morning, in an effort to track down news on Net-A-Porter’s real-time, social shopping tool launched at DLD, we stumbled across a new fashion business blog called The High Low.
A tastefully designed website, we started digging around it, as many …

First @CatchAChoo + Now Tell @Choo

01/03/2011 – 7:30 AM | 577 views
First @CatchAChoo + Now Tell @Choo

With the launch of ‘The Choo Connection,’ Jimmy Choo is holding a competition for the most touching Choo story. The winner will receive her 15 minutes of internet fame and an exclusive pair of shoes from the red carpet inspired, 15th Anniversary Crystal Collection.
The lucky winner will be announced in April of 2011.  Browsing …

11 Steps For Fashionable Success In 2011

12/28/2010 – 11:23 PM | 14 Comments | 2,700 views
11 Steps For Fashionable Success In 2011

This has been a week for catching up, checking in and coordinating.  After reviewing all of the emails I saved six months ago to follow up on, I  realized that the most common question I’ve been asked in 2010 is: “How do I become a success in the fashion industry?” The question came from bloggers, …

The Polyvore Blogger Network

12/23/2010 – 7:11 PM | 1,194 views
The Polyvore Blogger Network

The Polyvore Blogger Network launches and offers bloggers incentives for creating fashion sets and participating in the Polyvore online fashion community.