Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: fashion bloggers

Microblogging Conundrum: Do Fashionable Women Tumble or Pin?

03/07/2011 – 5:10 AM | One Comment | 2,248 views
Microblogging Conundrum: Do Fashionable Women Tumble or Pin?

It looks like Tumblr may have some competition. Maybe.  Pinterest, a site that seems to be gaining momentum, is doing their best attempt at recreating what the mega popular microblogging platform has established, anyway.  While Tumblr users are tumbling about, Pinterest users pin things to their virtual pinboards.  Yes, same concept, different name and slightly …

WWDMAGIC Blogger Correspondent Coverage

02/28/2011 – 4:58 AM | 1,245 views
WWDMAGIC Blogger Correspondent Coverage

Our blogger correspondents at WWDMAGIC created phenomenal blog content during and after the event.  If you didn’t get to attend the event, take a trip to our correspondents’ blogs to read about their WWDMAGIC trade show experiences in their own words.
Here is just a sampling of the magic created by our WWDMAGIC bloggers:

WWDMAGIC:  Hot Shoes …

Inside The WWDMagic + Teen Vogue Swag Bag

02/28/2011 – 4:55 AM | 1,529 views
Inside The WWDMagic + Teen Vogue Swag Bag

The WWDMagic and Teen Vogue blogging lounge and the events that surrounded the lounge were amazing, as you can gather from all the bloggers’ photos, blog posts, videos and tweets.  But, this event wouldn’t have been perfect without the ultimate swag bag.

WWDMagic exhibiting brands L’Oreal Paris, DKNY Jeans, Via Spiga, Jedidiah USA, Jessica Simpson, Miss …

No One Does Live Fashion Experiences Like Milk Studios at NYFW

02/24/2011 – 4:55 AM | 950 views
No One Does Live Fashion Experiences Like Milk Studios at NYFW

Milk Made LIVE is a phenomenal example of how live content, Livestream, Tumblr and the fashion community are working together to create a modern and engaging online fashion experience.
http://live.milkmade.com is a New York Fashion Week collaboration between M.A.C Cosmetics, Milk Studios and The Standard Hotels of New York.

An editorial website with a 24/7 behind the …

WWDMagic: Rebecca Minkoff + Dillards Department Stores on Fashion Bloggers

02/20/2011 – 7:12 AM | 1,086 views

WWDMagic Live: Rebecca Minkoff + Dillards Department Stores
Daniel Saynt, Chief Marketing Officer for Rebecca Minkoff and founder of FashionIndie.com and Ann Marie Dillard of Dillards Department Stores interview each other. They discuss social media and how big department stores should work with fashion and style bloggers outside of New York and Los Angeles.

Rebecca Minkoff’s, Chief …

Video: Interview with Teen Vogue Publisher Sabine Feldmann at WWDMagic

02/18/2011 – 6:52 AM | 1,413 views
Video: Interview with Teen Vogue Publisher Sabine Feldmann at WWDMagic

For the past week, I’ve been “living” in Las Vegas; eating and breathing every aspect of the WWDMagic Trade Show.
Working with WWDMagic and Teen Vogue, I brought 42 bloggers and partners sites to Las Vegas to round out their perspective of how the fashion industry operates beyond what they see in the media today.
Moving forward, …

Independent Fashion Bloggers Conference Highlights

02/18/2011 – 5:05 AM | 3 Comments | 1,311 views
Independent Fashion Bloggers Conference Highlights

The sold-out Evolving Influence Conference created by Independent Fashion Bloggers and hosted at Milk Studios in NYC this month was a special event for style bloggers.  Everyone seemed to particularly love keynote speakers Jack McCollough and Lazaro Hernandez of Proenza Schouler.  Even if you observed via Livestream and Twitter like I did, it was an …