For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …

The impact of bloggers and real-time media has had a profound effect on how designers and media participate in Fashion Week. To better gauge blogger impact and influence on Fashion Week, I started monitoring the …

During S/S 2010, Independent Fashion Bloggers hosted a party after the shows. This year, their holding holding the first Fashion Bloggers Coference. The Independent Fashion Bloggers “Evolving Influence” Conference is February 15, 2010.
I’m impressed on …

Fashion Roller Coaster
Edited by Jennine
Wow… we’ve got an interesting bunch this week… word from fashion weeks has put us on a roller coaster from the creepy toenails on Shoe Daydreams to the stunning Alexander McQueen …

In my daily roll as Community Director (aka Herder of Cats), I delve into and become engrossed in many conversations on a wide variety of subjects. I’d say I get inspired quite a few conversations …

I was ecstatic to see Claire Cain Miller’s article on Polyvore in the New York Times. Polyvore is fashion social sharing site that allows its users to create their own outfits from clothing, accessories and …

There’s nothing that we’re looking forward towards more than Fashion Week. Maria & I are ready, armed with iPhones, notepads and flips. It’s a rite of passage really, bringing Maria from tech back into the …

Online Marketing Resources and Information for Fashion Brands and Designers.

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, …

Twenty five fashion related fashion websites for online marketing, retail branding, trend spotting, building brand awareness and monetizing your website.