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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: Facebook

Infographic Of The Week: Facebook Vs. Twitter Socialgraphics

05/01/2011 – 5:30 AM | 1,195 views
Infographic Of The Week: Facebook Vs. Twitter Socialgraphics

DKNY Takes Times Square; Prompts FMM’s Move To New York

04/27/2011 – 4:18 PM | One Comment | 1,353 views
DKNY Takes Times Square; Prompts FMM’s Move To New York

The women of FMM love all sorts fashion brands, designers and retailers. But only four have managed to convert us to loyal brand customers via their social marketing efforts – and that’s Moxsie.com, ModCloth, Hayden Harnett and DKNY. Now, our favorite brand with the best garment specific mobile app around has done something that has …

Bergdorf Goodman And Fendi Crowdsource Luxury Handbag Design

04/25/2011 – 12:00 PM | One Comment | 1,913 views
Bergdorf Goodman And Fendi Crowdsource Luxury Handbag Design

Bergdorf Goodman and Fendi partner to crowdsource luxury handbags; campaign features integrated, holistic approach to social media.
Last week, Bergdorf Goodman launched a Facebook contest to crowdsource the design of the next Fendi 2Bag. The Facebook campaign is supported by complimentary Facebook apps on the BagSnob.com and Fendi.com Facebook fan pages (we love how they integrated …

Three Fashion Brands Making Mother’s Day Sweet Via Social Media

04/25/2011 – 10:45 AM | One Comment | 1,697 views
Three Fashion Brands Making Mother’s Day Sweet Via Social Media

Mother’s Day is just around the corner. Do you want to do something utterly amazing for the special woman in your life or want to get her something that’s just over the top but don’t have the funds? We’ll, thanks to very cool social media campaigns, you may be in luck.
1. COACH – “Mother’s Day …

7 Ways Bloggers Can Build Their Brands Through Meaningful Content

04/20/2011 – 9:00 AM | 2,302 views
7 Ways Bloggers Can Build Their Brands Through Meaningful Content

Guest Post by Hilary Peterson of Lyst
I recently spoke at Retail Camp in Los Angeles on why the tools you use to create and publish content, as well as the communities you join, are so critically important to your ability to create influence as a blogger.
If you want to be an effective and successful …

50 Things The Fashion Industry Needs To Know About Social Media

04/18/2011 – 5:20 AM | One Comment | 1,991 views
50 Things The Fashion Industry Needs To Know About Social Media

Post by Hilla Ohayon and Nicole Giordano
Possessing a true understanding of digital media and social networking is absolutely key when putting together a strategy for marketing your brand. Continuing to educate yourself, keeping up with market trends, and following the ever-changing world of technology are the only …

Kate Spade Made Me Shop On Facebook By Giving Me A SneakPeeq

04/17/2011 – 5:18 AM | 1,399 views
Kate Spade Made Me Shop On Facebook By Giving Me A SneakPeeq

As I’ve been diving into the deep, diverse world of Facebook and the commerce possibilities it holds for retailers, I was delighted to make yet another discovery this past week that made me love f-commerce even more.  Kate Spade launched a spring collection sale, powered by sneakpeeq, designed exclusively for their Facebook fans.
As a fan …