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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: Facebook

David Yurman Leverages Facebook For “Art Of Giving” Holiday Luxury Campaign

12/12/2011 – 2:49 PM |
David Yurman Leverages Facebook For “Art Of Giving” Holiday Luxury Campaign

The haute holiday campaigns of some of  luxury retailers are really starting to shine close to the holidays.  In collaboration with their “Art of Giving” holiday campaign, David Yurman has created an interactive holiday tab combining the “Art of Giving” concept, influencer partnerships, brand content and a gift finder on Facebook.

Influencers
David Yurman is spotlighting four …

Holiday Windows, Digital Darwinism and Facebook

12/09/2011 – 5:23 AM |
Holiday Windows, Digital Darwinism and Facebook

Five Things to Read This Week:

Brian Solis on Digital Darwinism – Why certain brands won’t survive the digital age.
Building a Social Brand with Evangelical Customers – Wanna know how brands can convert social customers in brand ambassadors? Mashable tells you all about it in its end of the year content. Need help in crafting a social media identity? …

Tumblr, Pinterest and How to Publish Your Tweets

12/05/2011 – 5:03 AM |
Tumblr, Pinterest and How to Publish Your Tweets

New Technology: Ether Press Enables Twitter Users to Create Books Utilizing Lulu.com

Ether Press creates publish-on-demand artifacts of the ephemeral. In other words, Twitter users can create compilations of their tweets and print them on demand. The company is currently working on a series of editions (more forthcoming) that transform public online archives of text, conversation, bookmarks …

Coach Partners with Coolhunting for Editorial Project

12/02/2011 – 6:04 AM |
Coach Partners with Coolhunting for Editorial Project

Coach, a brand that’s made working with bloggers not only hip, but relevant to its brand’s DNA (and sales), has launched a fun little editorial project (loving that it’s published on Facebook) with Coolhunting and Gear Patrol for for Holiday 2011.

Many brands are partnering with cool alternative media partners (DKNY/Stylecaster – Effen Vodka/Signature 9 – …

Micheal Kors Launches Handbag Facebook Campaign

11/26/2011 – 4:00 AM | 2 Comments
Micheal Kors Launches Handbag Facebook Campaign

Micheal Kors uses Facebook to showcase the Fashionable Life of the Hamilton Tote…and other handbags.

Today designer Michael Kors launch of a new Facebook campaign, Bag Alert, in which established street-style bloggers are asked to photograph real women they see carrying Michael Kors bags. While the campaign features many bags, we can help but notice that …

ModCloth Launches Design Contest; Acquires Velvet Brigade

11/23/2011 – 5:10 AM |
ModCloth Launches Design Contest; Acquires Velvet Brigade

Make the Cut contest offers community opportunity to have design sketches put into production and sold on ModCloth.com
ModCloth is taking a giant step toward its mission to fundamentally change and democratize the fashion industry with its first crowdsourced fashion design competition.
The online retailer’s is asking for design sketches that align with ModCloth’s vintage-inspired aesthetic, with …

ULTA Beauty Adds Virtual Makeover on Facebook

11/16/2011 – 10:32 AM | One Comment
ULTA Beauty Adds Virtual Makeover on Facebook

ULTA Beauty is the largest beauty retailer of prestige, mass and salon products and salon services, and yesterday they just got bigger. The company launched ULTA Beauty Fab Photo, an interactive Facebook application that lets users give themselves a virtual makeover.

The new application lets users to enhance photos of themselves that they upload to ULTA’s …