Altimeter Group conducted research through 34 vendors, agencies, and experts and 30 top brands across six industries to determine success criteria and develop a roadmap for Facebook page best practices. Read the complete study …

Guest Post By William Martin-Genier
Nowadays, more than ever, the value of things is purely social as it is created by a global society interacting, thanks to the internet.
Consequently, labels, whose images and immaterial values are …

Retailers moved into social media in a big way in 2010; deploying ‘pop up’ social media f-commerce (Facebook Commerce) stores to create word of mouth buzz around new products (Disney, P&G, NineWest, Rachel Roy), whilst …

Ever been browsing through Facebook and find the perfect dress on a friend’s photo?
You want the dress oh so badly, but there’s a caveat: You don’t really know the person wearing the dress, and you …

Kenneth Cole has launched an online store on Facebook, in which users can customize their own t-shirts, with 100 percent of net profits going to AWEARNESS, The Kenneth Cole Foundation.

AWEARNESS will use the money to …

Clothing is an integral part of expression, identity and personal expression.  As the adaption of social media and mobile tech becomes more and more widespread, technology is becoming an ingrained part of our daily lives …

Fashionably + Creatively Organize Your Web Presence and Social Networks with Flavors.Me
Do you use social networking sites like Twitter, Tumblr, Flickr and Facebook but haven’t had the time to build that personal homepage you’ve …

According to AP, Facebook is changing the way it asks its users to connect to brands and celebrities on the site.
Rather than ask people to “become a fan” of a brand, individual or retailer, Facebook …

It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and …

In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels that brands should and can …