It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and …

In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels that brands should and can …

I’ve always wanted to be able to utter the phrase, “You Could Win A Trip To Hollywood” and now I can!
Sprinkles Cupcakes, the Haute Cupcakery that made Red Velvet famous, is giving away a weekend …

For an end of the year recap, I had the honor and of writing an overview for Mashable on how social media has impacted fashion brands in 2009.
The article discusses how user generated content, engaging …

Now that I’ve discussed the basics of Facebook marketing for fashion brands, it’s time to actually delve into creating effective campaigns that increase web traffic, make your customer base grow and generate revenue.
In his …

The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, …

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how retail brands can create authentic …

How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need  to …

Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have …

Fashion industry professionals are adopting social media and digital marketing just as fast as fashionably possible, but many brands, retailers, designers and executives still have questions. Eric Qualman has produced an amazing video overview to …