American Apparel’s Marketing Successes with Fashion Communities
03/19/2010 – 11:44 am | Comments

For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
Fashion …

Read the full story »
Marketing

articles on fashion marketing, digital strategy and online engagement.

Social Media

comprehensive social media, social network, social shopping and social influence articles

Industry Interviews

interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.

Online Resources

online marketing tools, websites and social technologies for brands and retailers.

Mobile

mobile commerce, location-based services, apps development and mobile payment articles

Home » Archive by Tags

Articles tagged with: Facebook

Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market
02/27/2010 – 6:46 pm | Comments
Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market

It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and …

Should Fashion Brands Hire Agencies For Social Media Marketing?
01/18/2010 – 2:56 am | Comments
Should Fashion Brands Hire Agencies For Social Media Marketing?

In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels that brands should and can …

You Could Win A Trip To Hollywood – For Cupcakes!
01/12/2010 – 7:48 pm | Comments
You Could Win A Trip To Hollywood – For Cupcakes!

I’ve always wanted to be able to utter the phrase, “You Could Win A Trip To Hollywood” and now I can!
Sprinkles Cupcakes, the Haute Cupcakery that made Red Velvet famous, is giving away a weekend …

Five Ways Social Media Changed Fashion in 2009
12/21/2009 – 6:22 pm | Comments

For an end of the year recap, I had the honor and of writing an overview for Mashable on how social media has impacted fashion brands in 2009.
The article discusses how user generated content, engaging …

Advanced Facebook Marketing Strategies For Fashion Brands and Retailers
11/30/2009 – 8:01 pm | Comments
Advanced Facebook Marketing Strategies For Fashion Brands and Retailers

Now that I’ve discussed the basics of Facebook marketing for fashion brands, it’s time to actually delve into creating effective campaigns that increase web traffic, make your customer base grow and generate revenue.
In his …

Facebook Marketing For Fashion Brands And Retailers
11/28/2009 – 9:12 am | Comments
Facebook Marketing For Fashion Brands And Retailers

The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, …

Twitter Metrics, Engagement and ROI for Retailers
11/06/2009 – 7:05 am | Comments

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”
The panel addressed issues about how retail brands can create authentic …

Luxe Strategy: Luxury Brands Using Social Media
10/20/2009 – 11:09 am | Comments
Luxe Strategy: Luxury Brands Using Social Media

How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need  to …

Should Luxury Brands Build Their Own Social Networks?
10/19/2009 – 3:25 pm | Comments
Should Luxury Brands Build Their Own Social Networks?

Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have …

Socialnomics: How Social Media Transforms Fashion
10/07/2009 – 12:53 pm | Comments

Fashion industry professionals are adopting social media and digital marketing just as fast as fashionably possible, but many brands, retailers, designers and executives still have questions. Eric Qualman has produced an amazing video overview to …