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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: events

Vogue Announces Global Dates for Fashion’s Night Out

05/10/2012 – 6:36 PM | One Comment
Vogue Announces Global Dates for Fashion’s Night Out

The international editions of Vogue have announced dates for this year’s global shopping celebration, Fashion’s Night Out.

It’s time to get excited. Fashion’s Night Out, the global shopping event featuring innovative collaborations from retailers and brands like Polyvore, COACH, NET-A-PORTER, DKNY and Saks Fifth Avenue, is hitting more cities than ever this year. This September, celebrations will …

Digital Fashion Week to Host Online Event in Singapore

05/09/2012 – 5:30 AM |
Digital Fashion Week to Host Online Event in Singapore

Digital Fashion Week will host the fashion industry’s first live-streaming only Fashion Week in Singapore this October.
In April, we wrote about the trend of fashion trade shows adding digital components and, in some cases, going completely online. Now, for the first time in fashion history, a fashion week will be live streamed only–there will not …

Get Educated in Digital at Mashable Connect for Less

04/08/2012 – 11:10 AM |
Get Educated in Digital at Mashable Connect for Less

Mashable‘s three-day leadership conference, Mashable Connect 2012, returns for its second year to the Contemporary Resort in Orlando, Florida, May 3-5 with a series of seminars that explores the Future of Digital. The conference features speakers that will provide insight into the technologies and trends shaping the future of technological and digital innovation.
Inside FMM is proud to offer …

The Fashion Industry’s Guide To SXSW 2012

02/22/2012 – 6:00 AM | 2 Comments
The Fashion Industry’s Guide To SXSW 2012

Founded in 1987, SXSW began as a festival focused on Music. In 1994, it added film and multimedia components. In 2011, it added fashion when it adopted Style X into the international conference’s mix.
In 2012, fashion, style and technology are now baked into every aspect of interactive, film and music. Because of fashion’s growing importance, …

IFB Conference: When Bloggers Go Mobile

02/17/2012 – 6:18 AM |
IFB Conference: When Bloggers Go Mobile

In New York this past week, I had the honor of speaking at the Independent Fashion Bloggers Conference at Milk Studios. Joined by Aliza Licht, senior vice president of global communication of DKNY, Bryan Grey Yambao of BryanBoy, celebrity fashion critics Tom and Lorenzo, Karen Moon of Style Musee and Jess Estrada of Fresh Jess, …

Style X Panels Expand; Adding FMM, PR Couture, Stylecaster, GQ to Speaker Roster

02/08/2012 – 9:42 AM |
Style X Panels Expand; Adding FMM, PR Couture, Stylecaster, GQ to Speaker Roster

Fresh off announcing the inclusion of notable bloggers like The Man Repeller, Grungy Gentleman and Marcus Troy to its panel roster, Style X  announced additional media and thought leaders to speak at the event including editors from GQ, Elle, NYLON, FashionablyMarketing.Me, Huffington Post and Refinery29 to its SXSW 2012 speaker lineup.
Also, emerging women’s wear designer …

15 Ideas on Luxury & Innovation from L2 Think Tank

01/31/2012 – 5:23 AM |
15 Ideas on Luxury & Innovation from L2 Think Tank

For the past year, I’ve enjoyed attending the L2 Think Tank session via Fora.TV. Whether a half a day or a full day, the session delivers so much information and so many thought-provoking ideas that your head will hurt in delightful ways as your mind is processing the knowledge you gain.
At the end of 2011, I attended …