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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: engagement

Become A Fashionable Tweet Master With Business.Twitter

01/07/2011 – 7:48 AM | 4 Comments | 1,181 views
Become A Fashionable Tweet Master With Business.Twitter

Social media is more important than ever in the retail space, and retailers who don’t learn the Twitter tricks of the trade can potentially lose business.

Once you’re on Twitter, it doesn’t take long to separate the good tweets from the bad tweets — the ones that pique your interest vs. the ones that just take …

Can You Please Talk To Me Dear; Tell Me Your Story Darling

12/27/2010 – 10:56 PM | 836 views
Can You Please Talk To Me Dear; Tell Me Your Story Darling

I don’t know about you, but honestly, I’m overwhelmed by the articles that tell me what to do and how to do it. From Ad Age to PSK to even this very site I created two years ago; I’m backlogged, front logged and overwhelmed with information.
Even though social media is old hat for most technologists; …

Retail Camp: The Future Of Social Commerce

10/15/2010 – 2:42 PM | One Comment | 1,767 views
Retail Camp: The Future Of Social Commerce

At RetailCamp, after Jennifer Margolin’s How To Dress For VC  Funding Style Presentation, we moved onto how technology was impacting fashion brands and online retail. In an interactive discussion, the audience tweeted with the hash tag #RCSF.

Here’s what panelists Shari Gunn of Kaboodle, Jon Farher of Moxsie, Ruth Staiman of Fashion Office and Pixel Mags …

8 Things Your Facebook Page Must Do

08/30/2010 – 6:04 AM | 509 views
8 Things Your Facebook Page Must Do

Altimeter Group conducted research through 34 vendors, agencies, and experts and 30 top brands across six industries to determine success criteria and develop a roadmap for Facebook page best practices. Read the complete study on Web Strategist.

The 8 Success Criteria For Facebook Page Marketing
View more documents from Jeremiah Owyang.

What Polyvore.com Means For Brands & Retailers

09/07/2009 – 9:36 AM | 8 Comments | 4,366 views
What Polyvore.com Means For Brands & Retailers

I was ecstatic to see Claire Cain Miller’s article on Polyvore in the New York Times. Polyvore is fashion social sharing site that allows its users to create their own outfits from clothing, accessories and shoes that they find online. Think user-generated/created fashion advertisements.
Founded by three ex-Yahoo engineers, Polyvore, has been focused on getting people …

Twitter, the #140conf, Tidbits & Morsels

06/28/2009 – 11:06 PM | 975 views

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

Women’s Wear Daily: Social Media Rewrites Fashion

06/24/2009 – 3:42 PM | 6 Comments | 4,498 views

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and I outlined in our panel last week, at #140Conf in New York, from DKNY to Gucci, brands are tweeting
Tony Hsieh …