Not All Blogs & Vlogs Are Created Equal

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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Articles tagged with: engagement

Can You GUESS Who’s Street Style Reigns Supreme?

06/02/2011 – 5:01 PM |
Can You GUESS Who’s Street Style Reigns Supreme?

Ohhhh, we love Facebook contests! And this one is no fashionable exception.
GUESS & ELLE (the best freakin’ fashion magazine in the US) have partnered on a casting call to find a “Global Street Chic Ambassador” who will travel around the world taking pictures of the best in street fashion from global style hotspots. From hundreds …

7 Ways Bloggers Can Build Their Brands Through Meaningful Content

04/20/2011 – 9:00 AM |
7 Ways Bloggers Can Build Their Brands Through Meaningful Content

Guest Post by Hilary Peterson of Lyst
I recently spoke at Retail Camp in Los Angeles on why the tools you use to create and publish content, as well as the communities you join, are so critically important to your ability to create influence as a blogger.
If you want to be an effective and successful …

Kate Spade Made Me Shop On Facebook By Giving Me A SneakPeeq

04/17/2011 – 5:18 AM |
Kate Spade Made Me Shop On Facebook By Giving Me A SneakPeeq

As I’ve been diving into the deep, diverse world of Facebook and the commerce possibilities it holds for retailers, I was delighted to make yet another discovery this past week that made me love f-commerce even more.  Kate Spade launched a spring collection sale, powered by sneakpeeq, designed exclusively for their Facebook fans.
As a fan …

7 Things Retailers Need To Know About Facebook Marketing

04/04/2011 – 5:15 AM | 2 Comments
7 Things Retailers Need To Know About Facebook Marketing

Last week, we fashionably dove into the world that surrounds Facebook. We hoped you enjoyed the Fashion Industry’s Guide To Facebook Commerce and took some time to explore what Facebook’s real-time behavioral ad targeting means for retailers. We had the feeling that we may have made your fashion-loving brains hurt, so we felt it was …

Chanel Raises Social Luxury Bar With Makeup Confidential

03/31/2011 – 5:00 AM |
Chanel Raises Social Luxury Bar With Makeup Confidential

Socially Curated, Interactive Heritage Storytelling – the trend born from luxury brands’ and retailers’ use of social media and digital technology. Chanel is the latest luxury brand to follow this luxury marketing trend with the launch of its new interactive beauty site, Chanel Makeup Confidential. Chanel’s new site will have their 3,285,000+ fans on Facebook …

The Fashion Industry’s Guide To Facebook Commerce

03/28/2011 – 5:10 AM | 8 Comments
The Fashion Industry’s Guide To Facebook Commerce

There are 600 millions users on Facebook and 70 percent of them are outside the US; Facebook commerce is the topic at the front of every brand marketer’s mind. Though seemingly premature, retailers are starting to explore how they convert brand enthusiast “likes” into purchases.
In Mark Zuckerberg’s first interview on 60 Minutes in 2008, he …

*art Shoes Launches ‘Shoestorming’ Design Contest

03/15/2011 – 5:00 AM | One Comment
*art Shoes Launches ‘Shoestorming’ Design Contest

*art is at it again!  Following the success of the *art Photo Mobile Contest where *art shoes fans were asked to photograph their feet in their *art brand shoes then submit the photos for placement on the company’s Flickr page, the Spanish shoe label is now creating an engaging contest-based marketing campaign called Shoestorming.
Designed as a …