Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Articles tagged with: engagement

10 Steps To Building A Social Brand
05/05/2009 – 10:01 pm | Comments

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

Top 10 Fashion Brands Using Social Media
04/28/2009 – 6:45 pm | Comments

Top 10 fashion brands using social media marketing; retail fashion brands effectively marketing online.

How The Fashion Industry Uses Twitter
03/16/2009 – 9:13 pm | Comments

Twitter Etiquette and instructional information for fashion bloggers, brands, marketers and retailers using social media marketing.

Brands & Ethical Uses Of Social Media
03/04/2009 – 3:12 am | Comments

Retailers need to use ethical social media marketing tactics in order to build brand awareness and create successful campaigns.